AddressTikTok is the leading destination for short-form mobile video. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imagination thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact, for ourselves, our company, and the communities we serve.
Join us.
About the team:
The Global Social Marketing team brings together Social Media experts from all around the globe. We are cultural junkies, working at the speed of the culture and obsessed with music, entertainment, education, sports and gaming, with a deep understanding of the internet and meme subculture. The team is creating content to educate, inspire and tell stories to position TikTok as the most trusted video platform for everyone.
Job Description:
TikTok's social team is seeking a senior social media expert to lead the local social strategy for all UK social channels. Reporting to the regional EMEA Head of Social, the successful candidate will be excited to join a team that is made of experts and to be part of the regional marketing team to work hard to shape the brand voice on the market.
The ideal candidate is a skilled social marketer and creative thinker. Candidates should have prior experience managing channels, growing brand accounts and followers' bases and leading multi-channel social campaigns.
Responsibilities:
- Owner of the culture engine, a storytelling unit that makes and breaks culture through social / media daily news
- Foster an obsession with culture and storyhunting, connect the dots between the memes within the app and what's happening in the real world, keep the team's attention on the key beats from an influencer KOL tweet through to breaking news in key verticals (sports, entertainment, music and gaming)
- Interpret signals from the app and culture, turn them into brand narrative opportunities
- Deploy every format creatively and tactically to capture attention, drive earned media and re-engagements.
- Being the bridge between business and social objectives, adept at translating business strategy and priorities into social strategy and tactics. They will provide feedback loops to shed light on social returns on investments (i.e. ensuring measurement best practices and reporting)
- Coach the team to move from content calendars to editorial roll-outs which land stories with context and meaning, drive relevance through entertaining experiences
- The final quality check and sign off for all content and copy in social media across the UK, deliver the best possible consumer experience and premium connected user journeys
- Senior level point of contact for Brand Marketing, Content Ops, User Growth, P&C, Comms, Music and Employer Branding to land integrated concepts and through-line storytelling
- Drive a positive competitive team spirit focused on key growth and engagement metrics, champion wins, acknowledge losses, address short-term results to improve long-term health
- Collaborate with high empathy for the greater good of the business, make the big moments bigger, high five XFN teammates
- Editorial and social (paid and organic) background a must, ideally for a big entertainment company or publisher
- At least 7-10 years of overall experience
- Experience in cultural marketing preferred
- Track record of breaking social media stories in real-time
- Track record of great editorial projects that have created conversation and broken into the cultural zeitgeist
- Ability to speak/write fluently in both English and another European language is preferred
- Obsessed with detail, with strong analytical skills
- Risen through the ranks so understands how to get the job done and has empathy for the workload of the team
- Familiar with TikTok community and culture and shows a deep understanding of the content ecosystem and its role in culture today
- Lives in the moment, thrive on deadline, fast, but measured and composed in execution
- Deep understanding of mobile internet and the competitive landscape of TikTok
