Social Media And Communications Officer

JOB OUTLINE:

Disability Resource Centre (DRC) is one of the leading Disabled People’s Organisations (DPO) in the West Midlands and we are run by disabled people, for disabled people and we support over 4,500 disabled people each year across our services. An opportunity has arisen to join our team as Social Media and Communications Officer working with the Fundraising and Marketing Team and the Yardley Neighbourhood Network Scheme (YNNS) to develop our Social Media presence and audience.

Of the 20 hours, 6 hours per week of the post is funded by DRC and this will be spent supporting the Fundraising and Marketing Team in delivering their Social Media plans including sourcing and writing engaging content from the DRC team, designing, and implementing online campaigns, posting and responding to posts and processing and presenting analytics of performance.

The remaining 14 hours will be supporting the YNNS team. Neighbourhood Network Schemes are locality and Constituency based networks which enable the engagement with and investment in community assets. This is for the purposes of supporting disabled adults and the Over 50’s to connect to individuals, groups, organisations, activities, services, and places in their neighbourhoods. This approach is integral to the new community social work model and the overall investment by Adult Social Care in “Prevention First”.

POSITION IN THE ORGANISATION:

In this role, you will be responsible for the marketing of functional activities and responsibilities of DRC and the Yardley Neighbourhood Network Scheme.

MAIN RESPONSBILITIES:

• Develop and implement comprehensive Social Media strategies for both DRC and YNNS, expanding reach to new audiences and platforms. Create and execute engaging content calendars, monitor performance, and optimise engagement strategies.

• Craft high-quality content showcasing local activities and initiatives. This includes conducting impactful client and citizen interviews, writing compelling press releases and case studies, and developing clear and concise information materials.

• Build and maintain strong relationships with individuals and communities within DRC and across Yardley. This involves attending local activities, gaining permissions for publicity purposes, and fostering collaboration with clients, citizens, community groups, charities, social work teams, commissioners, and other partner organisations.

• Film, edit, and create professional video content for online platforms. This includes case studies, demonstrations of local activities, and promotional materials against key dates for the year.

• Present information clearly and effectively in multiple formats, both verbally and written. Actively listen and engage with diverse stakeholders to understand their needs and perspectives.

• Monitor and analyse Social Media and website data to evaluate the effectiveness of campaigns and inform future strategies.

• Maintain a monthly community calendar and an online map for the Yardley locality for sharing with practitioners, funders, and other professionals and citizens.

• To develop and deliver communications and engagement plans and activity for citizens, community networks, groups, and organisations to maintain their engagement and knowledge of YNNS.

• To engage with the citywide YNNS forums and network, coordinated by BVSC, including regular attendance at meetings, as appropriate.

• To contribute to cross-city NNS collaboration and learning between Constituencies where appropriate.

GENERAL:

• Be a role model, leading by example in practising the Values of DRC to achieve our Vision and Mission.
• Play an active and supportive role within the organisation.
• Take ownership of all administrative aspects of the role.
• Maintain strict confidentiality in relation to work undertaken and ensure all confidentiality materials are stored according to DRC’s Data Protection and Data Security Policies.
• Treat all staff, volunteers, and clients fairly and without prejudice, in line with DRC’s Equality, Diversity and Inclusion policy and adhere to all DRC policies and procedures.
• Be adept in employing the correct procedures for dealing with any safeguarding incidents or concerns in line with DRC’s Safeguarding policies.
• Maintain personal and professional development to meet the changing demands of the job, participate in appropriate training activities and encourage and support staff in their development and training.
• Ability to work flexible hours, including evenings and weekends, in line with needs of DRC and the team.