Social Media Campaign Executive

We are looking for a Social Media Campaign Executive to join the team at Hobbycraft Head Office.  You will join us on a full time, permanent basis (37.5 hours per week). In return, you will receive a competitive salary up to £29,000 DOE, 4% pension contributions, 25 days holiday increasing every year, 25% discount in our stores and so much more!

About the Social Media Executive role:

This role will be based at our Bournemouth head office and the core working hours are Monday to Friday – 9am to 5pm, and with the flexibility to work from home two days a week. Occasional weekend/out of hours working required with time given in lieu of any out of hours’ time worked, and working hours can be adjusted to make this more manageable.

What you will be doing as our Social Media Executive:

• Propose, plan and execute our Social Media strategy in-line with marketing and brand campaign calendar helping us increase our followers, engagement and impact across all platforms.
• Working closely with our Social Media Coordinator on the day-to-day management of Social Media platforms. Scheduling and publishing content, alongside responding to, and engaging with audiences on all platforms.
• Plan, film and edit social first video content to be used TikTok and Instagram.
• Work collaboratively with the Social Media Video Producer to ensure we’re creating optimized and engaging video content for our brand channels, with particular focus on TikTok.
• Be the team’s lead on Social Media Campaign content. See ideas through from concept to completion and ensure campaigns are delivered on time and within budget, and analysis and collate strengths and learnings of a campaign.
• Keep the relevant teams up to date with our campaign content plans as well as the latest trends and behaviors on our social channels.
• Liaise with the Digital Marketing Manager on how our paid and organic content works together, and you will lead on the creation of TikTok paid assets, ensuring they are optimized for the channel.
• Work closely with our network of TikTok stores ensuring they are regularly briefed on priorities and focuses.
• Attend photo and video shoots, capturing video content for brand social channels.

What we're looking for in our Social Media Executive:

• You’re an enthusiastic team player with a genuine obsession with social.
• A confident user of TikTok, Facebook, Instagram and Twitter.
• Someone who has an eye for detail and have a proactive approach to tasks and a can-do attitude.
• You’ll be an excellent communicator who can articulate themselves and any ideas they have.
• You'll be a highly organised person and a creative thinker that can spot a winning campaign concept at fifty paces.
• You'll be across the breaking Social Media trends, and be plugged into pop culture, always looking for fresh ways we can engage our audience in the social sphere.
• You’ll have the ability to build working relationships quickly, both internally and externally.
• You'll have flawless copywriting prowess.
• You'll understand online content for the crafty handmade audience.
• Someone who has an interest in craft, making and baking.
• And a passion for the Hobbycraft brand is a must!
• Someone who has a car and is happy to drive to photo and video shoots at our Southampton based studio, Hobbycraft store or shoot location.
• A minimum 2 years of experience creating brilliant Social Media content for a business/brand.
• A confident user of Microsoft Office programs, all Social Media platforms, Sprout Social, Google Analytics, Canva, CapCut and Adobe Creative Suit programs.
• It would be a bonus if you had experience of line management, but this is not essential.

What can we offer all our Colleagues

• 25% Discount Card for Hobbycraft Stores and Haskins
• Hybrid working policy
• Free Onsite Parking
• Dog Friendly Office
• EV Charging Point
• 33 days holiday inclusive of Bank Holidays with an increase each holiday year
• Birthday Day Off
• Company pension contribution – up to 4% contribution
• Employee Assistance Programme provide by Retail Trust
• Cash Health Plan with Health Shield
• Discounted gym membership
• Continuous Training and Development

If you have the skills and experience to become our Social Media Executive, click 'Apply' - we'd love to hear from you!