Social Media Content Creator

The Employer is: THE ADVANTAGE FOUNDATION LTD. About Ravine: Ravine offers 20 tailored work experience placements per year to young people aged 18-24 facing mental health challenges. We provide a supportive learning environment focused on horticultural and conservation efforts. Our goal is to unleash the potential of young individuals by offering meaningful education, training, and employment opportunities, empowering them to build skills, experiences, and self-confidence. Job Description: As a Conservation Officer at Ravine, you will be instrumental in supporting and implementing our conservation efforts on the farm. Working closely with the Ravine team, you will contribute to the planning and execution of conservation projects while upholding our values of empathy, respect, and environmental stewardship. .

Creativity: The ability to generate fresh and engaging ideas for content creation across various social media platforms is essential for capturing the audience's attention and fostering engagement.

Excellent Communication: Strong written communication skills are necessary for crafting compelling captions, posts, and responses that effectively convey Ravine's messaging and engage with followers.

Visual Design: Basic proficiency in graphic design tools such as Canva or Adobe Creative Suite is valuable for creating visually appealing graphics and multimedia content that align with Ravine's branding and aesthetics.

Content Planning: The capacity to plan and organise content calendars and social media campaigns is crucial for maintaining a consistent posting schedule and aligning content with Ravine's initiatives and events.

Adaptability: Being adaptable and flexible in responding to changes in social media trends, platform algorithms, and organisational priorities is important for staying relevant and effective in the ever-evolving landscape of digital marketing.

Analytical Skills: Basic knowledge of social media analytics tools (e.g., Facebook Insights, Instagram Insights) is beneficial for monitoring performance metrics, tracking engagement, and identifying opportunities for improvement in content strategy.

The ability to collaborate effectively with internal teams, including marketing, communications, and program departments, is essential for gathering content ideas, coordinating campaign efforts, and ensuring alignment with organisational goals.

Demonstrating strong customer service skills, including responsiveness, professionalism, and empathy, is important for engaging with followers, responding to inquiries, and building positive relationships with Ravine's online community.

Being detail-oriented and meticulous in content creation, including proofreading captions, checking image quality, and ensuring brand consistency, helps maintain the overall quality and professionalism of Ravine's social media presence.

A genuine passion for social media and digital marketing, coupled with a willingness to learn and stay updated on industry trends and best practices, is essential for driving innovation and continuously improving Ravine's online engagement strategies

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Photography and Videography Skills: Proficiency in capturing high-quality photos and videos can enhance the visual appeal of social media content, allowing for more engaging storytelling and multimedia storytelling.

Familiarity with graphic design principles and tools beyond basic proficiency can enable the creation of more sophisticated visual assets, such as custom graphics and branded templates, to elevate Ravine's social media presence.

Understanding the fundamentals of social media advertising platforms, such as Facebook Ads Manager or Instagram Ads, can enable the creation and optimisation of paid campaigns to reach target audiences and achieve specific objectives.