Social Media Digital Marketing Executive

What does the role involve?

As my clients new talented and creative Social Media & Digital Marketing Executive you will be joining a dynamic marketing team. The ideal candidate will be passionate about storytelling, skilled in content creation, and adept at leveraging Social Media platforms to engage audiences and drive brand awareness, as well as have a wider understanding and interest in Digital Marketing, newsletters, and mailshots.

This role will be at the heart of taking the already established marketing activity for the group to the next level.

My client is the largest independent family run Property Group in the Southeast of England. Established over 50years ago this company has evolved to have branches across Essex and into Greater London.

The divisions & companies that you will be working with:

• Sales & Lettings

• Land & New Homes

• Country & Village

• Financial Management

• Commercial Property Consultants and Surveyors

• Residential Surveyors

• Countryside Breaks

The role will be focused on evolving my clients profile on Social Media, combined with the execution of email marketing campaigns, updating content on websites as well as supporting key company events.

Core responsibilities including butare not limited to:

• Develop and execute Social Media strategies to enhance Beresfords (and the associated companies/divisions mentioned above) online presence and promote brand visibility across various platforms, including but not limited to Instagram, Facebook, and LinkedIn.

• Create engaging and relevant content, including posts, videos, infographics, and other multimedia assets, tailored to each Social Media platform and target audience.

• Collaborate with internal teams, to align Social Media efforts with overall marketing objectives and campaigns.

• Monitor Social Media channels, track performance metrics, and analyse data to produce reports that will optimize content strategy and drive continuous improvement.

• Compiling reports based on the analysis and engagement from our digital channels.

• Supporting the creation of paid Social Media campaigns and reviewing, analytics, setting up audiences.

• Creating original content for web pages and blog posts.

• Liaising with all their branches across the region to provide them with regular updates and request property information to promote via our marketing channels.

• Oversee the day-to-day maintenance and administration of the website requests and updates (Third party support will remain in place for this).

• To assist on all other marketing duties including publications and content creations.

• General admin tasks - including invoice approval / booking of meetings, minute taking.

Essential:

At least 2 years’ experience in a marketing or Social Media role, either at a company or as part of an agency.

Experience of managing multiple Social Media accounts.

• Proficiency in using Social Media management tools, analytics platforms, and content creation software.
• Strong copywriting skills and attention to detail.

Hands-on experience in delivering email marketing and Social Media campaigns (including paid Social Media).

Experience in working with external suppliers.

Ability to handle multiple projects and prioritise responsibilities.

Ability to work efficiently in a fast-paced environment.

• Ability to analyse metrics and produce reports and recommendations.
• Passion for Social Media, Digital Marketing, and staying ahead of the curve in a rapidly evolving landscape.
• Understanding of e-marketing platforms (Mailchimp/Integrated interest).

Preferred

• Experience in creating and editing digital video content.
• Knowledge and understanding paid Social Media advertising.
• Experience managing online reputation (i.e. reviews)
• Driving license
• Ability to coordinate networking events.
• Interest or experience in the property industry.
• Although a degree in Marketing or Communications is not required, we will take relevant qualifications into considering during the recruitment process.

All candidates will be required to demonstrate at interview, via case study/previous work, how you have created & improved a business using your marketing experience.

Benefits:

• Company events
• Friday drinks trolley
• Company pension
• Employee discount
• Referral program

Schedule:

• Monday to Friday

Work remotely: I have worked for this company and can recommend them to be a strong solid caring employer which is just so rare in this job climate. So provided that nobody esle has mentioned this role to you already please get in touch you may be really glad you have.