Job description
Job Title: Social Media Director
Location: Birmingham (hybrid)
Career Level: CL8
What we do?
As Accenture, we deliver meaningful customer experiences, which is the new battleground for brands. Marketers today are expected to deliver exceptional customer experiences at the right time, with every interaction – acknowledging the individual. With accelerating complexity, delivering a cohesive brand experience remains elusive. Our Clients, especially CMO’s, are looking for expert global partners who can create, innovate, activate and scale marketing operations programs that deliver increased impact, powerful customer experiences and marketing-led growth.
Role Overview:
Support Social Media Executive to create monthly content and manage all Social Media channels for Castrol including Castrol quarterly campaigns and ad hoc projects. Researches and analyses Social Media trends to help improve Social Media presence and campaign efficiency. Works with Senior Social Media and Community Manager and the community management team to ensure a smooth process is being delivered to the audience by ensuring questions are fed through to the client and their answers are delivered back to the community management team as quickly as possible to help increase response times accordingly.
Working with the rest of the Brand Response team on ad-hoc projects, campaigns and pitches.
Responsibilities:
- Helps to manage Castrol social pages for each market
- Works with the client to manage and activate campaigns and projects
- Helps to develop engaging, creative, innovative content for regularly scheduled posts, which engage audiences and helps to build a Castrol community
- Support with the process of scheduling into Sprinklr and ensure process for approval is followed
- Working with Castrol Senior Social Media and Community Manager and the social community management team to increase social response times and effectively build a solid Castrol community
- Works with analyst on monthly Social Media reports for each market by downloading data and sharing this to enable reports to be populated
- Monitors and develops reports on competitor activity within Social Media spaces
- Monitors and develops reports on Social Media changes, developments and news
- Assists overall social and Brand Response team with Social Media enquiries and support
Benefits
Experience/Skills: Demonstrable experience in Social Media Agency and client relationship experience Passionate about Social Media Extensive Knowledge of Social Media Platforms such as Facebook, Instagram and LinkedIn Proactive self-starter with a can-do attitude; uses initiative to make things happen Excellent project management and organisational skills Ability to work effectively in a fast-paced environment Confident communicator - able to clearly communicate and present at all levels Web Proficiency Computer Software Proficiency Copywriting and Content Creation experience Keen eye for detail Good working knowledge of content management systems such as Hootsuite and Sprinklr Good working knowledge of asset management systems Managerial experience of at least one other person (not essential) At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice! Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for. Please note, the work location for this role will include a mix of working remotely, onsite at a client or in an Accenture office or center. About Accenture We connect deep human and business insights with the power of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, and rewarding. At Accenture, we’re reimagining business through experience. Website: https://www.accenture.com/gb-en/services/song/marketing-transformation Industry: Marketing & AdvertisingAccenture is a global professional services company with leading capabilities in digital, marketing, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Song, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com. Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
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