Social Media Executive required for a 3-month temporary contract based in Bath on a hybrid working basis. Due to the remote location of this client, you must be able to drive. The role is working 9am - 5pm, Monday to Friday.
The Social Media Executive will help with Social Media acquisition of new members, you will have experience of acquiring new subscribers and leads through paid Facebook campaigns, and via HubSpot. Working closely with editorial teams on the social targeting and content, the focus of this role will be to build their audiences.
Duties and responsibilities:
- Build and implement a new subscriber acquisition campaign using paid Facebook ads
- Work with editorial teams to target and engage desired audience with content-based campaigns
- Work with the HubSpot administrator to ensure campaigns are integrated with HubSpot and all new contacts captured on Facebook are directly added into HubSpot
- Measure ROI and KPIs – cost per new member, number of new members generated
- Manage the budget assigned for social acquisition campaigns
- Monitor competition and provide suggestions for improvement
You will have experience of running paid campaigns on Facebook, ideally for the purposes of audience acquisition, good knowledge and experience with social marketing tools and best practices and ideally experience of using HubSpot.
Are you available immediately and interested in this opportunity? Apply online or contact Jo Aldred at Reed Marketing & Creative for further details.