Social Media Executive

Job Title: Paid Social Media Executive
Location: Edinburgh
Type: Full-Time, On-Site
Hours: 36.5 hours per week
Rate of Pay: Offering a potential salary of up to £30k DOE
Our client is seeking a Paid Social Media Executive to join their dynamic marketing team in Edinburgh. The successful candidate will play a pivotal role in devising, implementing, and analysing paid social campaigns across various platforms, including Facebook, Instagram, Pinterest, and LinkedIn, targeting the UK and EU markets.
Experience Required:
Bachelor's degree in marketing, digital marketing, communications, or related fields. Demonstrated knowledge of paid Social Media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, Lead Generation ads, etc.). Experience in creating, executing, and monitoring Social Media advertising campaigns.
Key Responsibilities:
Assist in the development of the Social Media strategy, including budget planning and management, content creation, implementation, and measurement.
Grow awareness of the clients brand across all Social Media platforms, employing a full funnel approach and retargeting tactics.
Drive lead generation activities to generate leads for the sales team.
Increase followers and engagement across Social Media channels.
Increase traffic to the clients website via Social Media and positively impact relevant website and sample KPIs.
Create and distribute engaging written and graphic content for target audiences through paid ads and B2B Social Media posts, adhering to brand guidelines.
Analyse campaign results to provide insights and recommendations for future optimizations.
Benefits:
Contributory Pension Scheme (Peoples Pension) in line with government requirements.
Life cover provided, offering a tax-free lump sum equivalent to two times annual salary.
Discretionary Bonus Scheme, paid out in the January payroll.
Generous holiday entitlement: 33 days per year, including statutory holidays, increasing with length of service.
Annual Holiday Purchase Scheme, allowing the purchase of up to 10 additional holidays through salary sacrifice.
Health Cash Plan covering everyday healthcare expenses with cashback options and access to well-being benefits.
Bike to Work scheme eligibility post-probation, enabling the purchase of a bicycle up to £1,000 through salary sacrifice.
Staff Discount on products after successful completion of probation.
Share save options for eligible employees.
Apply today with your most up to date CV or contact directly at or on