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Form of workThe SCL Education group is a market leading Education, Skills and Training provider inspiring the lives of millions of people from early years to adulthood. We positively impact people at every stage of their lives using our unique approach, delivering Education, Skills and Training in a variety of sectors through a Sport Centred Learning approach. We believe everybody has the potential to be incredible and as a group, we provide a lifelong learning journey through a set of unique business divisions run by our inspiring and passionate people.
Role Overview: SCL College is entering an exciting period of growth on their mission to deliver education experiences across the UK in sport, performing arts and entrepreneurial courses.
We're looking for an ambitious Social Media Manager with 5+ years' previous experience in a similar who can demonstrate the ability to build social following and engagement coupled with customer first content.
This is an exciting opportunity to work with over 120 of our college partners to generate content in the world of FE and engage more learners to come to the SCL College and experience education.
Your role in the team will be pivotal in bringing our content to life and engaging with our learners to position SCL as the best place to take their next steps towards their future.
You’ll work closely with the SCL College Marketing Manager and Marketing & Communications Executive, as well as Group Marketing Director and Group Marketing & Design Lead to bring the SCL College brand to life.
PRIMARY RESPONSIBILITIES
Management of other team members of design and video creation to deliver customer first social content
Go to person on best practice on Social Media within the business
Plan, deliver and analyse Social Media campaigns and other Social Media/community management activity
Manage and grow our Social Media channels for the college and deliver creative campaigns to specifically drive engagement and leads
Work with our partners collaboratively to create content across social channels to grow following and find opportunities to work together
Create and manage monthly social schedules and manage sign off with marketing team and partners
Manage our LinkedIn strategy working with the sales and marketing team positioning SCL as a thought leader
Work with the marketing team to launch tik tok, snapchat and Youtube
Look at how live video can be incorporated into our marketing strategy
Build ongoing engagement activities through competitions and go viral strategies
Work with our operational teams out in the field to encourage them to get social and help raise our brand awareness
Work with the marketing team to educate our partners on best practice in regards use of Social Media and encourage them to utilise these platforms more
Management of our Social Media scheduling software
