AddressSocial Media Manager
As a Social Media Manager, you'll manage Gainford Group’s various businesses’ online presence by developing and implementing their Social Media strategy.
You'll lead campaigns and projects across a range of Social Media channels, producing engaging content, analysing usage data, building client relationships and facilitating customer service.
The role will be combined with other marketing and communications responsibilities.
Responsibilities
As a Social Media Manager, you'll need to:
Plan, create and own the day-by-day Social Media calendar.
Schedule and manage all post activity.
Drive continued growth and improved engagement across the group’s different Social Media channels
Create and/or source all relevant Social Media content including copy, photography, graphics
Design and deliver creative and engaging Social Media strategies
Manage the day-to-day handling of all Social Media channels such as Facebook, Instagram, Linkedin, Twitter etc, adapting content to suit different channels and audiences
Oversee, plan and deliver content across different platforms using scheduling tools such as Sprout Social & Business Suite.
Create and/or coordinate original and engaging multimedia content across multiple social platforms
Develop, launch and manage new offers (and at times competitions) and campaigns that promote your organisation and brand
Form key relationships and co-ordination with managers across our multiple venues to ensure all offers are being pushed through social campaigns.
Collaborate with sales & revenue team across the venues to ensure brand consistency.
Undertake audience research – Build audiences.
Manage and facilitate Social Media communities by responding to Social Media posts and developing discussions
Monitor, track, analyse and report on performance on Social Media platforms using tools such as google analytics and Facebook insights
Identify consumer trends to help with planning Social Media campaigns
Optimise content to further encourage community interaction and engagement
Research and evaluate the latest tools and techniques in order to find new and better ways of measuring Social Media activity
Analyse competitor activity
Recommend improvements to increase performance
Set targets to increase brand awareness and increase customer engagement and loyalty
Brief and co-ordinate with media/design department for quick turn around of artwork for socials
Manage and track budgets for Social Media activities
Encourage collaboration across teams and departments
Co-ordinate with photographers and oversee the shoots content to ensure the results are in-line with brands.
Monitor SEO & web traffic metrics.
Supporting paid Social Media campaigns with relevant organic content.
Skills and Qualifications
Minimum skills and qualifications required:
Experience as a Social Media Manager or a similar rolepreferably in hospitality and leisure industry
Experience in creating Social Media content & strategies
Knowledge of best practices for Social Media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
Excellent verbal and written communication skills
Craft engaging content
Organized and able to multitask
Experience of working in a fast-paced environment.
Prior experience as a copywriter or content manager
Working Hours
Monday - Friday 9am - 5pm
Job Types: Full-time, Permanent
Salary: £25,000.00-£30,000.00 per year
Benefits:
- Employee discount
- On-site parking
Schedule:
- Monday to Friday
Experience:
- Social media marketing: 3 years (required)
- Social Media: 3 years (required)
Work Location: In person
