Social Media Manager

Are you a creative marketeer with a passion for content creation?
Do you thrive in environments where you can use your initiative and develop new ideas?
Are you looking for role where you can grow you managerial skills alongside your Social Media expertise?
The Social Media Manager is a key role within our newly shaped brand marketing team and will support the Head of Brand in delivering our ambitious growth targets and content strategy. You will have the opportunity to drive awareness of our brands across all platforms, engage with content creators, and shape the future of our communities.
The Social Media Manager will lead our Social Media channels, working across social, influencer and media on platforms including Instagram, TikTok, Pinterest and Facebook. This role involves growing an engaged community at pace, delivering new growth strategies.
You will be responsible for managing and growing our Social Media accounts, engaging with customers and influencers, creating content, and monitoring and reporting on Social Media metrics.
Working within the highly collaborative brand team, you will have the opportunity to work cross-functionally to contribute to the broader marketing team objectives. You will be able to use your initiative and take ownership of activities, and the right candidate will enjoy working in a highly creative environment.
This role will suit someone who is proactive and forward-thinking, has excellent knowledge of Social Media and community strategy and has a strong background in content creation and copywriting for social.
Bonus & Benefits you will receive as our Social Media Manager:
Up to £35,000 dependent on expereince
Generous Staff Discount
Free on-site parking
Holiday Entitlement (Increases with service)
Company Contribution Pension
Access to RetailTRUST (Wellbeing Support)
Access to RetailCURE (Financial Support)
Discretionary Bonus
Access to the Pavers Foundation: an employee-led grant application and charitable giving scheme
Responsibilities of the Social Media Manager:
Oversee organic content creation, delivery and analysis across all social channels, and devise strategy in line with campaign plan and paid social activity.
Act as brand guardian of visual aesthetic of all Social Media channels, responsible for curating a look and feel appropriate for each brand.
Organise and oversee social photo and video shoots with paid content creators.
Management of daily posting across all channels
Devise Social Media strategy aligned to brand campaigns and execute across all platforms.
Community monitoring and engagement across both brands
Implement regular training with wider team to enhance their understanding of our social strategy.
Monitor industry trends and best practices, as well as competitor activities, and make appropriate recommendations regarding Social Media strategy.
Creation of monthly reports and detailing performance metrics, analysing all channels and results of influencer collaborations etc.
Develop and maintain a content calendar.
Management / creation of templates for stories, posting a mix of commercial and lifestyle content.
Management of Social Media tools, i.e. Later, Hootsuite
About you
3+ years Social Media experience within consumers goods. Fashion, beauty or lifestyle preferred.
Mobile-first creative with strong in-app editing skills and comfortable creating quick edits in platform (Instagram, TikTok)
Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
Previous management experience desirable but not essential as you will have opportunities to develop.
About Us
Pavers has been trading for over 50 years and is a highly profitable family owned-and-run retail business with a strong balance sheet, over 170 retail locations, and a rapidly expanding digital presence. We also own the Jones Bootmaker and Herring Shoes footwear businesses, remain acquisitive, and employ over 1600 people. We were recently recognised by Best Companies as one of the UK’s Top 10 Retail Employers, are Carbon Neutral, have donated more than £1m to charity in the past 3 years, are currently applying for B Corp accreditation, and are imminently undertaking a significant expansion and modernisation of our Warehouse, Head Office, and Retail estates.
At Pavers we are passionate about providing comfort and happiness to our customers, and we make sure to employ people who are as passionate as we are. We always look for happy, confident, upbeat people, and we provide great jobs in a supportive family environment for them. We know that without our colleagues there is no business, and so the better we look after you, the better service you will provide our customers. We always try and do the right thing by our people and in 2021 were recognised at one of the Top 10 Retailers in the country by Best Companies.
We strive for diversity of thinking across the business and believe strongly in supporting our local communities. In 2018 we donated over £2.2m to establish the Pavers Foundation, with the specific purpose of providing grants for causes important to all our colleagues in the areas of health, education, and community. In terms of the environment, we are constantly seeking to reduce our impact. Since 2021 we have been fully carbon neutral, and we also have one of the largest solar arrays in the North-East of England on our warehouse generating clean energy. Because every year we give a percentage of our annual profits to our Foundation, our overarching aim is to be financially successful, but to achieve this in an environmentally and socially responsible manner.
If this sounds like the kind of business you’d like to know more about, we’d love to hear from you.