Social Media Marketing Executive

Main Duties

We are seeking a Content and Social Media Marketing Executive to join the Guild Lane brand team. This role is a unique opportunity to shape and elevate the brand’s online presence across various social platforms and digital channels. As an integral part of our dynamic team, you will be responsible for fostering engagement, and driving growth within the upcycling, artisan, and DIY communities.

• Develop and manage Guild Lane’s Social Media platforms, overseeing content creation, scheduling, and ensuring brand consistency.
• Cultivate a deep understanding of our customer base, product offerings, and brand ethos.
• Work closely with the brand director and design team to produce monthly digital assets aligned with brand marketing timelines, product releases and brand objectives.
• Create, edit, and manage photos, graphics and copy for digital content.
• Drive traffic and engagement with digital content ensuring alignment with brand aesthetics and target audiences.
• Coordinate multi-channel marketing campaigns, ensuring timely execution and high-quality delivery.
• Monitor and manage engagement across the brand’s Social Media accounts.
• Set up and optimise paid social campaigns to amplify key content and brand messaging.
• Work with the data team to track campaign performance, identify optimisation opportunities and support sales efforts.
• Work with the design team to launch and optimise email campaigns, including producing content and copy, email setup, testing, scheduling, and tracking.
• Stay updated on Social Media trends and incorporate relevant strategies and suggest innovative ideas.
• Provide regular feedback on campaign performance using insights and analysis.
• Maintain and update content and copy on Guildlane.com.

Skills and Experience Required

• Passion for art, design, and upcycling trends.
• Must have previous entry-level industry experience in brand marketing with a focus on Social Media.
• Strong proficiency in Social Media platforms such as Instagram, Facebook, YouTube, Pinterest, etc.
• Strong grasp of multi-channel marketing strategies, including Social Media, email marketing, influencers, and partnerships.
• Self-motivated with a proactive approach to generating innovative content ideas.
• Excellent communication skills and ability to collaborate effectively across teams.
• Highly organised with a hands-on attitude towards tasks.
• Proficiency in English with excellent editorial and writing skills

This role offers an exciting opportunity to contribute to the growth and success of the Guild Lane brand while immersing yourself in the vibrant world of the makers market including  interior designers, upcycling and DIY enthusiasts, scale modellers, and other artisans. If you are passionate about Social Media Marketing and thrive in a creative, collaborative environment, we’d love to hear from you. Apply now to join our innovative team!