Responsibilities
Create the Social Media strategy to drive brand momentum and engagement across accounting ecosystems and communities.
Create and share engaging daily content, including thought-leadership copy, images, and videos that promote the ApprovalMax brand.
Ensure the Social Media strategy aligns with company goals and values.
Measure the success of Social Media campaigns using KPIs.
Stay on top of current Social Media trends and evaluate how the company can best participate.
Monitor platform engagement and interact with users across Social Media posts each day.
Moderate user-generated content.
Collaborate with advocates and other business departments to ensure content is informative and appealing.
Create Social Media editorial calendars and content schedules