Consumer: Identify growth opportunities by analyzing shopper/ customer data and turning them into actionable insights and plans
Competition: Monitor competition and market activities to develop winning SOM strategies
Customer: Lead Joint Business Planning process and Customer development via categories expertise and worldwide best practices sharing to drive future joint business
Perfect Store: Lead development and implementation of perfect store in customers (taxonomy, visibility & search, permanent and occasional extra placement, content, R&R, etc) and ensuring performance of tools efficiency
Advertising: Design and implement digital marketing campaigns to drive traffic and revenue
Collaboration: Work closely with e-commerce sales team on revenue forecasts, portfolio, prices offers, investments to focus resources. Build strong partnerships with brand-marketing, DX-teams to ensure strategic alignment
Agency: Manage eCom agency to enable strategic planning, efficient execution, and continuous optimization
KPIs: Define critical metrics, establish benchmarks and regularly communicate performance of investments.
Budget: Manage marketing budget, based on category priorities and performance efficiency to drive profitable growth.
Требования:
Higher education
Marketing experience in eCom (retail & FMCG)
English C1
Understanding of FMCG e-commerce market, Consumer & Shoppers insights, understanding of financial metrics, ability to collect, analyze information and transfer into actions
Good knowledge of ecom marketing tools (mastery in off site/on site activation tools and analytics)
Selling & negotiation skills to drive business outside (Customers) and inside of organization (peers, colleagues, top management)
Understanding of Customer business and KPIs
Passionate about eCommerce and eager to learn
Proactive, pragmatic and analytical mindset
Positive, collaborative, can-do attitude
Excellent communication and negotiation skills
Happy to operate in hectic multi-functional environment
Refer code: 3281031. Pepsi Co - The previous day - 2024-05-05 10:52
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