Storytelling Evangelist

Company	ProwritingaidSee more
Address	London, Greater London

Job description

At ProWritingAid, our mission is to help people become better writers so they can share their ideas, stories, and knowledge.

Words shape the world, and we have a unique opportunity to help shape and improve those words. If you love inspiring, educating, and helping people, then this is the right place for you. You'll be helping not only our users but also the millions of children and adults inspired by their words.

We're a 100% remote team spread across more than ten countries brought together by a love of language. By focusing on sustainable growth and the happiness of our team, we've been in business for over 8 years and are still growing strongly without any VC funding.

We are seeking a creative and passionate individual to join our team as a Storytelling Evangelist. As a Storytelling Evangelist, you will be responsible for crafting and delivering compelling narratives that promote our brand, engage our audience, and create meaningful connections. Your role will be pivotal in shaping our company's image and driving our message across various channels and platforms.

Responsibilities

Develop and execute storytelling strategies: Collaborate with marketing, communications, and creative teams to develop and implement storytelling strategies that align with our brand identity and objectives. Identify opportunities to integrate storytelling into different aspects of our business, including marketing campaigns, social media, website content, and internal communications.

Craft captivating stories: Create original, impactful stories that resonate with our target audience. Research and gather information from various sources to develop compelling narratives that highlight our brand's values, products, services, and achievements. Utilize different storytelling techniques, such as anecdotes, case studies, customer testimonials, and visuals, to engage and inspire our audience.

Content creation and curation: Write and edit engaging content for a variety of channels, including blogs, articles, videos, podcasts, social media, and presentations. Collaborate with the creative team to develop visual assets, including graphics, images, and videos, to enhance storytelling efforts. Stay updated with industry trends and best practices to continually refine and improve storytelling initiatives.

Amplify brand awareness: Act as a brand ambassador by effectively communicating our brand's story and messaging to external stakeholders, including customers, partners, media outlets, and industry influencers. Represent the company at events, conferences, and public speaking engagements to share compelling stories and promote our brand.

Internal storytelling: Foster a culture of storytelling within the organization by encouraging employees to share their experiences, insights, and success stories. Develop internal communication strategies and channels to disseminate stories that inspire and engage employees, fostering a sense of pride and unity.

Measurement and analysis: Track and measure the impact of storytelling initiatives by monitoring key performance indicators (KPIs) such as engagement metrics, reach, conversions, and brand sentiment. Analyze data to gain insights and make data-driven decisions to optimize storytelling strategies and tactics.

Experience

Bachelor's degree in marketing, communications, journalism, or a related field (advanced degree preferred).
Proven experience in storytelling, content creation, copywriting, or related roles.
Exceptional written and verbal communication skills, with a keen eye for detail.
Ability to think creatively and translate ideas into compelling stories.
Strong understanding of brand strategy and positioning.
Proficiency in digital marketing channels, social media platforms, and content management systems.
Experience with multimedia content creation and editing tools is a plus.
Excellent presentation and public speaking skills.
Self-motivated and able to work both independently and collaboratively in a fast-paced environment.
Strong project management and organizational skills.
Knowledge of industry trends and best practices in storytelling and content marketing.