Strategic Product Manager - Marketing

Job Description

At our company, we are: Always innovating – for the love of pets! If this core mission resonates with you then keep reading…

We are expanding our companion animal marketing team to support our Therapeutic portfolio of products within the veterinary market. The Strategic Product Manager will be responsible for creating the strategic positioning and marketing plan for our Animal Health Therapeutic portfolio. They will lead the development of the vet and pet owner toolkit, in close collaboration with our wider marketing team and pet owner SPC team. We want our customers to see the value we can add at every touchpoint and feel inspired and supported by our portfolio propositions.

Qualifications/skills:

• BA/BS in marketing or advertising
• Master’s in marketing or Digital Marketing (preferred)
• Hands on experience of brand management (preferred)
• Inspiring presentation delivery skillset
• Strong analytical, organisational, and operational skills
• Management of multiple projects at once
• Develop processes, set timelines, and keeping teams accountable

Key Functions of the role:

Marketing Strategy

• In charge of understanding market dynamics and customer insights
• Localise global commercial strategies and translate them into Country Brand Strategy localisation (Priorities & key initiatives)
• Build and lead local tactical and commercial cross-functional execution plan

Asset Activation

• Develop and execute the vet and pet owner toolkit, adding brand value at every touchpoint
• Build Customer Omnichannel Engagement plan, in collaboration with Campaign Manager, including digital engagement, identification of personas, messages/content, channel mixDrive test-and-learn across all portfolio plans and leverage marketing analytics to provide insights and make recommendations based on results
• Developing and delivering a marketing plan to launch exciting new products (including product pricing, positioning, and promotion)
• Design and implement scientific customer events and manage the sponsoring of external events
• Motivating, engaging, and inspiring sales colleagues to support the delivery of the portfolio marketing plans

Stock & Budget Leadership

• Detailed stock management including forecasting and stock availability management
• Collaboration across business units to execute the forecasted stock plan
• Responsible for the management of allocated resources and product budgets

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Requisition ID:R275017