UK Wild Bean Café Brand Execution Advisor

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Summary:

As a key strategic pillar of bp growth, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike. We are a brand with heritage for consumers and as the world transitions to low carbon fuel we believe bp/aral will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, or food and drinks for later our business is changing and growing to future proof our brand.

Job Description:

Wild Bean Café (WBC) is bp's global food for brand and is a core part of the total convenience offer in the UK. To support the development and expansion of our brand, we are looking for a brand advisor who can support the brand and communications manager to implement the WBC brand plan across all of the customer touchpoints. Working across the marketing team to recommend a WBC marketing plan to be implemented by the marketing team and supporting the business to build a consistent brand experience from comms to unform to supporting the product development team.

Key Accountabilities

• Executing approved media plans and building out creative assets for paid for media campaigns.

• Briefing and implementing master assets for WBC to be utilised across media, CRM and POS

• Supporting other marketing teams to build WBC marketing plans across consumer and fleet audiences.

• Act as the brand custodian for WBC to ensure all comms and campaigns are consistent and in line with brand standards

• Supporting the brand and communications manager to maintain and refresh WBC brand proposition across all channels of trade for WBC

• Supporting comms and campaigns lead on the Management of budgets for allocated campaigns, including invoice and payment process.

• Supporting brand and communications leads on execution of social media plans and owned content management on websites for WBC

• Ownership of digital assets management (DAM) tool maintenance for WBC, ensuring this toll is rigorously maintained and utilised for all allocated campaigns and tagged markets

• Working closely with instore digital media team to build relevant and compelling WBC content plans

Essential Education

• Higher education level or equivalent experience

• +3 years career experience in other field (eg retail operations, buying or opex)

Essential Experience and Job Requirements

• Proven ability to understand customer and competitor trends in market place

• Experience in developing brand plans across various customer touchpoints both in store and out of store

• Experience in building successful working relationships with agencies and sales teams

• Numerical ability, experience and understanding on finance and invoicing processes

• Must have fluent English (verbal & writing) as English is primary language globally in bp.

• Experience with food brand and ideally within QSR category

Desirable criteria

• Convenience or food retail (supermarket) experience desirable

• FMCG brand management

• Understanding and ability to brief and interpret customer research

Flexible working available

Want to do a job share and have someone in mind that you could partner with, we are open to discuss

Why Join our team?

At bp, we provide an excellent working environment and employee benefits such as an open and inclusive culture, a great work-life balance, tremendous learning and development opportunities to craft your career path, life and health insurance, medical care package and many others.

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

There are many aspects of our employees' lives that are significant, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, collaboration spaces in a modern office environment, and others benefits.

Reinvent your career as you help our business meet the challenges of the future. Thinking about applying? Learn more about our amazing discretionary UK reward and benefits to help you get the most out of work and life.

Apply now!

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Advocacy, Brand Management, Business Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp's recruiting process (eg, accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.