VP of Marketing | TrueLayer

Job Title:VP of Marketing
Employer: TrueLayer
Location: London, United Kingdom
Salary:
Employment Type: Permanent
Reference Number: 10826_1cfd8a868ffa7cc9dbc1d34e3486240b

Job Details:

At TrueLayer, we’re creating a payments network that better connects banks, businesses and everybody. And we’re going big. We’re taking on cards with a payment method that’s actually designed for the online, on-demand world we live in. Removing friction from the most crucial part of commerce: the payment.

To date, we’ve raised $270 million from world-renowned investors including Stripe, Tiger Global, Addition and Tencent. We’ve got offices in London, Milan and Dublin. And we’re trusted by industry leaders like Revolut, Coinbase and Nutmeg though we’re not stopping here.

We’re on a mission to change the way the world pays, invests, shops and saves. To transform how people approach payments. To build a brand that redefines an entire industry – and we’d like your help to get us there. So what do you say?

Description:

The role of the VP of Marketing is to help TrueLayer cement its position globally as an open banking and payments leader. In this role, you will own the development and execution of a global, multi-channel marketing strategy that increases market share, and ultimately drives revenue for the business.

You’ll lead and mentor a team of marketers spanning demand generation, global expansion, and operations to deliver the marketing strategy. You’ll partner closely with leaders across different departments, such as brand and commercial, to ensure your plans are ambitious, aligned, and effective at positioning TrueLayer at the forefront of the payments market.

What we expect from you as our VP of Marketing:

Lead and mentor a talented team of marketers covering diverse areas such as demand generation, global expansion, and operations.

Your mission is to bring our marketing strategy to life, collaborating closely with leaders from various departments, including brand and commercial, to ensure alignment with TrueLayer’s ambitious objectives.

Responsibilities:

• Global Marketing Strategy: Develop and oversee the execution of a robust global marketing strategy, ensuring alignment with core business objectives and providing clear direction to unify the marketing team.
• Innovation and Growth: Proactively identify growth hacks and opportunities to secure a compounding advantage, positioning TrueLayer as a continuous market leader.
• Performance Measurement: Set targets and KPIs to measure the impact and performance of all marketing activities. Utilise data to optimise decision-making and regularly report results and outcomes to the business.
• Financial Oversight: Collaborate with finance to deliver annual and quarterly financial forecasts. Oversee the day-to-day management of the marketing budget, ensuring efficient spending and alignment with targets.
• Team Leadership: Mentor, inspire, and unite marketing team members. Ensure clear understanding of the strategy, role requirements, business expectations, and access to learning and development opportunities.
• Performance Reviews: Conduct quarterly performance reviews with the team, managing the process effectively across your department.
• Scalable Frameworks: Collaboration with Team Leads to craft frameworks, playbooks, and documentation, ensuring a scalable approach to marketing.
• Strategic Representation: Represent the marketing team in leadership forums across the business, acting as a trusted advisor on all things marketing.

Who you are:

• Proven experience in developing and executing global marketing strategies.
• Expertise in team leadership, mentorship, and fostering a collaborative environment.
• Strong analytical skills, using data to drive informed decision-making.
• Financial acumen, with experience managing budgets and delivering against financial forecasts.
• A visionary mindset, continuously seeking growth opportunities and market leadership.
• Effective communication and collaboration with cross-functional leaders.Create and oversee the execution of our global marketing strategy, ensuring it is aligned with core business objectives, gives clear direction, and unifies everyone in the marketing team
• Build a deep understanding of our customers and products, ensuring our positioning is differentiated, well defined and communicated clearly across all campaigns and touch points
• Proactively identify growth hacks and opportunities to deliver compounding advantage, ensuring TrueLayer is continuously positioned as a market leader
• Set targets and KPIs to measure the impact and performance of all marketing activities, ensuring we are using data to continually optimise decision making, reporting back to the business regularly to share results and outcomes
• Work with finance to deliver annual and quarterly financial forecasts and oversee the day to day management of the marketing budget, ensuring we are spending efficiently and on track to deliver against targets

We would be particularly excited if you have:

• Helped the sales team in successfully launching products at European levels
• Proven experience in lead generation in payments and eCommerce sectors

Don’t meet all the requirements?

Multiple studies have shown that women and people of underrepresented groups are sometimes less likely to apply to jobs unless they meet every single requirement. At Truelayer, we are committed to building a diverse workforce, so if you are excited about this role and have the essential skills, but not the entire checklist – we’d still love to hear from you!

What you can expect from us:

• Meaningful equity in the company
• Flexible hours and hybrid working – we offer a hybrid approach to work of 3 days per week remote working and 2 days per week in our new offices in London Milan and Dublin
• Need to collect the kids from childcare? Love a workout in the gym first thing? No worries, we trust you to do your best work within our hybrid framework
• A one-off remote-working budget to help you set up your home office
• 24 days holiday as standard ️ with flexible bank holidays, so you can take those days whenever you like
• 12 fully-paid wellbeing days a year and your birthday off (on top of the holiday allowance) ️
• 2 volunteering days to support causes important to you
• Generous parental leave, above and beyond statutory requirements and with no minimum tenure
• Competitive pension contribution at 4% & 4%
• Private health insurance from the day you start ️
• Membership of mental wellbeing platform Spill and premium Calm subscription
• A £1000 budget to spend on learning & development each year
• Free lunch from Just Eat (If you choose to work from the office on Tuesdays and Wednesdays)

At TrueLayer, we don’t just do inclusion and diversity. We embrace people that have different opinions, perspectives and personalities. Because we believe that by seeing the world from all sorts of angles, we can make life better for all the people who live in it. We strongly encourage applications from underrepresented groups (e.g. people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from all socio-economic backgrounds). If you’d like to discuss alternative working patterns, please let us know.

We will always aim to make appropriate adjustments to ensure we are fully inclusive to people with different needs during our interview process. So if you need us to make any adjustments to suit your individual needs please let us know – we’ll be happy to support you.

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