Web Analyst

Web Analyst/ Digital Analyst

• £40,000
• One of the most competitive benefits packages
• Hybrid working. 2 days in the office 3 WFH

• Heritage brand. Iconic brand name.
• B2C/ Consumer
• Iconic brand name. 30 years’ history
• Over £1 bn turnover brand

• A team that are genuinely enthusiastic, driven and risk takers
• Award winning
• Fantastic and real values.

Analytics & Developer teams:

• Developer team in house, plus supporting agency. Front end dev.
• CRO/ Conversion & UX in house
• Large insight team in house
• Best in class resource and software

Role highlights:

• Working with the Marketing & Digital team, reporting into the Marketing Director.
• Equally working with the in house Dev team and CRO Manager
• Need to be able to talk to both teams, interpreting for each and talking ‘their language’.

• You will play a crucial role in improving our online platforms and user experiences.
• Analyse and report web performance and purchase/ customer behaviour to build a detailed understanding of ‘customers’, encouraging a customer-centric approach.
• Responsible for the integration and management of Google Analytics 4 (GA4) and user testing.
• You will collaborate with cross-functional teams to support on technical integration projects with systems including Live Chat, Cloud based phone and call centre systems.
• Working within our digital marketing and development team, you will gather insights, identify opportunities, and implement enhancements that align with our business objectives.

Must haves:

• Google Analytics 4 (GA4).
• TAG Manager.
• Collaborate with front-end developers.
• Have a knowledge of HTML, CSS, & JavaScript to make basic front-end adjustments.
• User Testing. Plan, execute, and analyse user testing sessions to gather insights on user behaviours, preferences, and pain points.

Desired skills:

• Experience with A/B testing and usability testing
• UX/UI Design. Working with in house designers, contribute to the development of user-friendly interfaces, wireframes, and prototypes.
• Experience with analytics tools and personalisation / automation platforms
• Knowledge of SEO