Website Manager

Website Manager

Dudley, West Midlands

£35,000 per annum + (depending on experience)

Permanent position

A National furniture retailer based near Dudley in the West Midlands, is currently looking for a Website Manager to articulate and execute strategies to grow sales and profits for the e-commerce business, drive footfall into stores, and increase the company’s overall brand awareness.

Responsibilities include:

• Reporting to the Directors, this person will be an important member of the leadership team
• Directly managing in-house creative content and design in the production of adverts (press and digital) and other marketing materials
• Working with development agencies to schedule and plan website development and maintenance in line with current strategy
• Managing the team to improve quality and traffic acquisition
• Research market to discover new trends and technologies to improve digital performance
• Analyse various data to deliver data driven strategies in order to deliver top performance and achieve KPIs
• Develop content calendar and oversee website uploads and landing pages development
• Shaping and delivering the ecommerce strategy to drive on/off-line traffic and sales and improve the customer experience
• Managing the customer database and communication using various channels, including email, post, SMS

Skills, Knowledge and Experience required:

• A Degree in e-commerce, business, information systems, or similar would be beneficial
• Previous experience in a similar managerial role is required
• Providing insight to optimise product and price point mix across a wide catalogue of products
• Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies
• Excellent understanding of UX, web design, customer flow and web analysis
• Confidence in traffic analysis, reporting tools and optimisation
• Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools
• Highly commercial with an analytical mind-set
• A hands-on approach and attitude to get things done
• Excellent written and verbal communication skills
• Proficiency in relevant reporting tools including Google Analytics

Nice to haves include:

• Understanding and experience in, UX, Adobe Photoshop, InDesign, Dreamweaver and Illustrator
• Knowledge and understanding of photography and videography concepts
• Broad experience of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation.

If you are looking for an opportunity to join a well-known and respected UK retailer, in a key position utilising your skill and passion for marketing and website management, then please apply with your up to date CV.