Company

Turnitin, LlcSee more

addressAddressLeeds, West Yorkshire
type Form of workN/A
salary Salary£NEG
CategoryHealthcare

Job description

Job Description

We are seeking a skilled and experienced Web Manager to coordinate the strategic planning, development, and maintenance of our company's websites. As the Web Project Manager, you will play a crucial role in ensuring that our web presence aligns with the organization's goals and objectives. 

As part of a Digital Marketing team - acting as internal agency - the web development team that supports Global Marketing and the organization (i.e. internal clients) serving the globe, you will work collaboratively with cross-functional teams in supporting all of the Turnitin organization’s portfolio of products in achieving revenue targets by providing a first-class digital marketing service that meets and exceeds the expectations of colleagues and customers.

Responsibilities

  • Collaborate with the Web Strategy and Operations team in implementing a strategic vision for the company's web presence, ensuring alignment with overall business goals.
  • Manage the ranking of priorities of unifying Turnitin product sites to create a cohesive website experience across the portfolio.
  • Work in partnership with Sr. Developer & Sr. Website Strategy Manager to evaluate requirements to develop web priorities and identify technical needs to ensure delivery of web development projects are completed on time, within budget, and to high-quality standards.
  • Keep stakeholders informed of project progression and website priorities.
  • Manage workloads for a team of four web developers, providing guidance and support to ensure the success of web projects.
  • Work with the Digital Demand Gen and Marketing Operations teams to enable the proper mechanisms for global digital campaigns, including integrations with Pardot forms, 3rd party advertising channels, and channel reporting.
  • Efficiently allocate resources, including personnel, tools, and technology, to maximize the effectiveness of the web development team.
  • Manage the budget for web development projects and resources, ensuring cost-effectiveness and efficiency.
  • Forecast site traffic for resource allocation, capacity planning, and site performance.
  • Oversee and enforce best practices and quality standards, established by the Sr. Developers, for web development, code quality, performance, and security.
  • Collaborate with cross-functional teams, including marketing, design, product, and IT, to understand their requirements and ensure web projects meet their expectations.
  • Work collaboratively with Digital Demand and 3rd party agency(ies) to develop, execute, and optimize organic search, website conversion, forms, and landing pages for key markets through keyword research and A/B testing.
  • Demonstrate a strong understanding of SEO and website conversion rate optimization practices. Ensure website content and technical work aligns with the SEO strategy.
  • Monitor and analyze web traffic and user behavior, using data to inform decisions and improve website performance. Forecast conversion rates.
  • Oversee content update governance to protect the global brand image and anticipate demand for projects.
  • Implement and maintain web security measures, ensuring compliance with global regulations and industry standards. Be alert to any potential security threats and vulnerabilities. Communicate security measures to mitigate risk with stakeholders.
  • Stay up to date with industry trends and emerging technologies, advocating for their integration into the web development process to enhance user experience and functionality. Have a long-term vision for the company's web presence.
Refer code: 2826232. Turnitin, Llc - The previous day - 2024-02-18 09:02

Turnitin, Llc

Leeds, West Yorkshire
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