Yves Saint Laurent Fragrance Expert Selfridges Trafford Centre Manchester (37.5 Hours)

Fragrance Expert

Yves Saint Laurent Beauté expresses a unique elegance and freedom and is a faithful partner to

everyone. From the illuminating touché éclat to the seductive Black Opium, Yves Saint Laurent works to

liberate the contemporary man and woman in their pursuit of love, passion and happiness.

As a Fragrance Expert you will have a true passion for fragrance and be able to talk confidently about

the products on offer giving luxury customer service. You’ll be target driven, and have skills in traffic

stopping and telling the story behind the product to enhance sales of the fragrance.

Master Category Knowledge

• Have a full understanding of all brand products and update the team’s product knowledge where

necessary, primarily for brand’s fragrance ranges

• Attend, engage and participate in all brand training, and implement afterwards
• Monitor Icon products on a daily basis
• Be aware of competitor’s products and activity, communicating relevant information to line manager
• Have detailed knowledge and awareness of the fragrance market
• Promote the brand expertise in fragrance

Execute Business & Operations

• Complete all personal paperwork accurately, legibly and on time
• Be aware of account and personal targets and key performance indicator targets
• Closely monitor stock levels, following retailer guidelines, raising issues to line manager
• Offer creative ideas to generate new business; with focus on product launches and anniversaries
• Be aware of and abide by store rules and regulations

Drive Selling Process/Techniques

• Deliver luxury service at all times, inviting customers back for a return appointment
• Generate retail sales through the successful execution of in-store events and strengthen brand loyalty;

with a focus on fragrance

• Make appropriate, personalised product and sample recommendations
• Have a strong focus on link selling and the recruitment of new customers
• Use confident communication and presentation skills when dealing with customers
• Maximise selling during busy periods by traffic stopping
• Develop the fragrance business to ensure gain in market share and increase counter and brand ranking

Foster Service Attitude

• Show passion for people and products
• Follow grooming guidelines to promote brand image
• Maintain a clean and hygienic work area and adhere to hygiene rules
• Ensures customer communication standards are met
• Ensure all customers receive the highest level of service, completing all necessary steps of customer

transactions

Leadership

• Fosters team spirit
• Coaches peers when appropriate
• Leads by example
• Share know-how and experience
• Work effectively with colleagues in store, in the field and at head office.
• Coach and lead by example the brands retail tactics for retail excellence