Address
Form of work
SalaryLocation: London
Length: 12 Months
Rate: £45.19 per hour PAYE (Approx. £93k per annum)
Hours: 9am – 6pm
Req: 785048
This client is a top 5 tech giant and one of the world's most popular search engines.
This is a hybrid role, so you will split your time between home office and the clients offices in central London. On-site you will be able to access their amazing facilities and quirky working spaces, as well as free breakfast/ lunch/ dinner, on-site gyms, outdoor spaces and roof gardens, wellness rooms and sleep pods.
Job description:
- Drive marketing related outcomes for one or a few projects/products as a key contributor by proactively taking initiative to kick off work streams and projects.
- Drive and guide the user research, market analysis, and insights to make valued business recommendations to cross-functional partners on products and features.
- Develop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.
- Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
- Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.
- Contribute to project scoping and manage project priorities and allocation of technical resources within the project.
- Set challenging but achievable goals and measure success logically.
- Generate and structure a plan and strategy to execute on a project and approach.
- Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.
- Help solve problems with multiple approaches to reach an optimal solution.
- Build new processes, procedures, methods, tests, and features with foresight to anticipate and address future issues.
- Propose solutions and new ideas to drive work forward.
- Dig in and understand the detailed insights and big picture implications while understanding the strategic view.
- Influence across team(s) and areas of expertise with similar objectives to align resources and direction and scale work.
- Develop strong relationships, internally and externally, offering support and direction to team members.
- Mentor and guide junior team members in their work and help them to onboard.
- Act as a trusted partner to senior stakeholders and external partners in the product and feature development process.
- Provide guidance to and manage relationships with partners, agencies, or temporary, vendor, and contractors (TVCs).
- Core Responsibilities:
- Champion and engage in equitable and inclusive behaviours across all systems (e.g., hiring, perf, coaching). Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behaviour and provide constructive feedback on disrespectful, non-inclusive behaviour. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
- Drive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributor.
- Independently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.
- Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
- Drive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.
- Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
- Act as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.
- Skills/Experience/Education:
- Knowledge of branding and brand development. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).
- Knowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.
- Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.
- Ability to articulate key messages, features, and benefits to the target audience.
