Analytics Manager - Crm & Loyalty

Analytics Manager- CRM & Loyalty

National Retailer

** Opportunity for Senior Analysts to step into first management role **

Salary:£65k - £75k plus bonus & bens

Location:100% REMOTE OR

hybrid 1-2 days in office (Hampshire)

Join this much loved British Retailer as they embark on a journey of digital and data transformation.

Further to the appointment of an industry legend in customer marketing and loyalty, there follows the scaling of multiple teams across Data Science, Analytics, CRM and Digital.

With this in mind, we're hiring for an Analytics Manager to specialise in CRM and Loyalty, conducting campaign design and measurement of campaign performance, driving improved targeted promotions, which in turn aligns with their hyper personalisation strategy for the end customer.

You will be driving value growth form multiple marketing channels, forecasting, calculating true incrementality to improve ROI, as well as conducting deep dives to generate actionable insights.

Current and future projects include:

• Hyper Personalisation
• Working with the Digital Team to improve understanding around retail media
• Coupon at Till

This is a rare opportunity for a Senior or Lead Analyst looking to take their first step into formal management. You will receive support from your Head of Data Science & Analytics in becoming in becoming a fully-fledged manager, but some mentoring or management experience is strongly preferred.

Technically they operate a Snowflake and DataBricks environment, leveraging SQL to extract data and R and Python for modelling and statistical analysis, building code and tools. They also have PowerBI for data visualization, but any similar tool will be considered.

Experience required:

• Educated to a degree level in a numerate subject: Mathematics, Machine Learning, Computer Science, Statistics,
• Chemistry, Physics, Engineering etc.
• A strong background in CRM and marketing analytics is essential, including modelling skills, to optimise customer journeys and improve customer retention and loyalty
• Demonstrates creativity in problem solving and keen to bring new ideas to the room
• Ability to work with data from multiple sources, including digital, to provide robust solutions and insights
• Advancedanalytics skills in SQL, coupled with Python or R required
• Passionate about embedding data at the heart of decision making, driving insights led thinking for CRM purposes
• Strong skills in stakeholder management and a desire to work in a business facing capacity