Apprentice Marketing Assistant

Opportunity information
Salary £240 per week
Duration 18 months
Advert closing date 22/03/2024
Description
Bouden Travel is still a relatively young company that recently celebrated its 10 year anniversary. We specialize in executive and luxury transport solutions that include chauffeur-driven cars, minibuses and coaches. We work with big brands such as JCB, Coca-Cola, Tesco, Nandos, Little Moons as well as smaller business and consumers.
An exciting opportunity has arisen for a marketing apprentice to join our vibrant and forward-thinking office.
Our main goal is to dominate the market and we want a big personality to come in and make some noise to help us gain market share and squash the competition.
This will be a standalone role, however, your manager has a background in marketing and is here to support you.
The role will be varied and we are hoping for someone to come in and take over the social media channels, make videos, manage the website, SEO, email marketing, cold outreach and more.
Skills required:

• Computer literacy
• Social media literacy
• Creative thinking
• Some graphic design skills (on basic software)

Personal Qualities:

• Enthusiastic and committed
• Keen to learn and develop skills, and willingness to embrace change
• Ability to think independently and work within a team
• Punctual and Reliable
• Trustworthiness
• Honesty
• Proactive
• Creative

Entry requirements
Applicants should be literate and numerate. Grade C/4 and above in English and Maths are required.
Training to be provided
You will be completing Level 3 Multi-Channel Marketer Apprentice
(N.B. Formally Digital Marketer Level 3. As of Dec 2023, Digital Marketer has been updated to Multi-Channel Marketer. This new standard expands on the curriculum and provides learning on all aspects of marketing instead of solely focusing on digital marketing.)
As a Multi-Channel Marketer Apprentice, you help with planning, creating and implementing, impactful marketing campaigns across digital platforms. As part of the Marketing team, the multi-channel marketers will contribute to the implementation of the Marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the Marketing function and activities of the company.
Training is a blended learning delivery model: online learning, classroom sessions, work-based training, independent research, workplace projects, one-to-one support and training. Your training will include:

• Creating your Portfolio
• Marketing Principles & Theory
• Branding Theory and Effective Communication
• Understanding your Audience & Customer Journey
• Research Methodologies and Competitor Analysis
• Understanding Business Vision and Objectives
• Budget Management – Understanding ROI
• Marketing Campaign Planning and Scheduling
• Marketing Plan Implementation
• Content Creation: Planning and Development
• Content Creation: Tools (Practical)
• Copywriting – Persuasive writing techniques
• Quality, Standards and Legislation
• SEO: Introduction
• CMS/WordPress & Cornerstone Content
• Metrics & Analytics: Measurement tools
• Reports & Optimisation: Google Analytics

For the Multi-Channel Marketer apprenticeship, there is an end point assessment. This is done in the final part of the apprenticeship and is how the apprentice is judged on their learning and will include:

• Producing a written Report
• Portfolio of evidence based work
• Presentation and Q&A
• Professional Discussion based on Portfolio

For a full overview of the Multi-channel Marketer standard visit https://www.instituteforapprenticeships.org/apprenticeship-standards/multi-channel-marketer
Things to consider
Your own transport would be very beneficial as public transport routes to the location are not great. Please check the location before applying.
Skills required
Array
Future prospects
Joining as the sole marketing person, this is a great opportunity to make an impact and climb the ranks. With success will come more resources for the company and the ability to build a bigger team, if you are the right person, in the years to come there may be an opportunity to manage this function and lead a team. Bouden Travel understands the importance of marketing and there will be more opportunities for training and qualifications upon completion of this apprenticeship where further investment in particular skills may be mutually beneficial for all parties.
Hours per week 37.5
Working week Monday - Friday, 08:00-16:30
Birmingham, West Midlands, England, B35 7BT