Area Manager

Covering our South Wales region our new Area Manager will be responsible for new Business Development as well as managing our Key customer accounts. You will be instrumental in growing the Groundforce portfolio across the South Wales region. This unique position requires you to be providing a balanced and multifaceted approach to driving sales growth and maintaining strong customer relationships. You will play a crucial role in generating leads, nurturing relationships and driving sales growth through self-driven pro-active activity. Key Responsibilities To generate leads by proactively identifying and reaching out to potential customers, including selected existing customers, through telesales and other outreach strategiesBuilding, nurturing and developing relationships with clients to understand their equipment needs.To effectively promote our products and services creating sales opportunities and to contribute to the overall success of the businessMaximising revenue and profit by developing and managing a portfolio of accounts, projects, and prospectsTo hold regular reviews with the General Manager to measure revenue performance and sales approach effectiveness in the region or focus areaCold call and warm call interactionsTake a self-driven and proactive approach to seeking and developing new accounts, ensuring a continuous pipeline of opportunitiesAlways ensure high levels of customer satisfaction by understanding client needs, addressing concerns, and providing tailored solutionsLeverage a strong and proven sales background to effectively manage and grow existing accounts. This may involve spending time on construction projects for product demonstration solutions that enhance productivity and/or improve safety performance and best practiceTo be ensure you are following Health and Safety practices both on our sites and on our customer sitesTo provide holiday and/or sickness cover on the Hire Desk as and when requiredWhat We’re Looking For Hands on and willing to get stuck in with a flexible ‘can do’ attitude, remaining calm under pressureSelf-sufficient and proactive, as well as having good problem solving skillsSelf-driven and motivated with a track record of achieving sales or business development targets.Strong telesales skills for lead generation and relationship buildingDemonstrated ability to maximize revenue and profit through proactive customer managementExcellent communication, negotiation, and interpersonal skillsAdaptability to balance business development and account management responsibilities effectivelyTransparency of activity to key stakeholders utilising the CRM systemA genuine passion for driving sales growth, building lasting customer relationships that thrives in a dynamic, hybrid roleWhat We Can Offer You Competitive salary Competitive bonus schemeSalary sacrifice pensionCompany car25 days holiday, plus bank holidaysAdditional holiday purchase schemeFree Tool HireLife Assurance cover 3x salary Share save scheme Eye care vouchersRecommend a friend scheme Learning & Development – commitment to upskilling and developing our people, structured in house training available alongside external training where requiredCycle to work scheme Long service recognition My Vp discounts – a variety of discounts and rewards on thousands of well-known brandsDiscounts on HP productsEE mobile contract discount offersGym discountsHealth Shield (discounted premiums on health care cash plan)Regit Assist 24/7 accident helpline – free joiningA Little Bit About UsGroundforce is the market-leading rental provider of excavation support systems and specialist products for the water, civil engineering, and construction industries. With a remarkable 60-year heritage, we offer comprehensive shoring and related services.Operating under the Groundforce banner, we provide a wide range of solutions, including shoring, piling, construction training, temporary bridging, and more. Our goal is to be the convenient one-stop shop for "total solutions" in the construction and civil engineering industry.At Groundforce, we pride ourselves on our divisions, including Groundforce Shorco, Piletec, Mr Cropper, Stopper Specialists, Groundforce Bridge, and Groundforce Training Services. We continually invest in acquiring associated businesses to enhance our product portfolio and offer reliable and high-quality equipment for our customers.Excellence is our priority. We hold ISO 9001, 14001, and OHSAS 18001 certifications, demonstrating our commitment to quality, environmental stewardship, and safety.Join Groundforce, where we deliver exceptional support, innovative solutions, and outstanding customer service. Apply today and be part of our team that takes pride in our industry-leading position.Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.