Assistant Crm Manager

Hybrid - 3 days in our office in East Finchley, and 2 from home

The Opportunity 

We believe CRM is our super power and key to future business growth! To support our ambitions we need a passionate and creative Assistant CRM Manager to work as part of the Digital & Performance team within our Marketing department.

The Assistant CRM Manager will be instrumental in delivering our priorities for growth which include creating more personalised relationships with customers through the smart use of data to drive customer lifetime value from our growing customer base.

This individual will be responsible for managing the CRM Calendar which consists of targeted broadcast campaigns for exciting new product launches and national promotions (i.e. Monopoly), in addition to our sophisticated, data driven lifecycle programme. We are looking for a creative and analytical marketer with strong organisation and attention to detail, that is just as excited about the world of CRM as we are! If this sounds like you and you would like to work for an iconic brand that has been investing heavily in Digital & CRM, apply today!

What will my accountabilities be?

• To support the CRM Manager in developing the CRM calendar (across email and push and in the future in-app) with the goal of growing customer lifetime value and incremental performance.
• Manage CRM campaigns (both lifecycle and calendar led campaigns) end to end; this includes the deployment of new campaigns in addition to the optimisation of existing trigger campaigns with creative evaluation being a core part of the process.
• To develop clear and inspiring agency briefs in partnership with Brand Managers based upon strategic and campaign goals. 
• Reviewing CRM strategies and providing feedback.
• Managing the creative review process with all internal and agency stakeholders ensuring CRM creative is best in class.
• Delivering against the timings and expectations throughout the process to ensure successful delivery of campaigns.
• Reviewing and quality assurance of all campaign creative, from first round creative to live tests.
• Closely monitoring results, providing recommendations on how campaigns can be improved.
• Sharing campaign results and project updates with relevant internal stakeholders.
• Managing our CRM agile test and learn workstream and scale successful tests.
• Become an expert in our brand principles and creative goals and how these apply to our communications.  Ensuring our agency apply these to our communications.
• Monitoring competitor activity and share thoughts with the wider team.
• Build strong relationships with key stakeholders across the business.
• To demonstrate a sound commercial understanding of the business

This is a great opportunity to learn and grow in role, so we expect that responsibilities will develop over time as the individual does.

What Team will I be a part of?

Marketing is pivotal to the growth of our business and the opportunity means working with one of the most respected and award winning marketing functions in the country. As the 3rd highest spender in the UK the marketing team, produce communications across all media channels, producing more high quality ads than any other business in the UK. It is an exciting time to be joining a brand experiencing rapid growth and opening up new digital sales channels. The Marketing function consists of less than 50 people, so early accountability is guaranteed, as is working with some of the best agencies in ad land.”

You will be part of the Marketing team, specifically in the digital and media team, working into a CRM Manager and alongside an existing Assistant CRM Manager. You’ll benefit from being able to work on a plethora of campaigns across our entire portfolio working hand in hand with the relevant category leads.

Who are my customers?

• All McDonald’s customers, from all walks of lives, for all kinds of occasions
• Franchisees, restaurant teams, suppliers and all other corporate functions