Assistant Marketing Manager

JOB TITLE:Assistant Marketing Manager - Bank of Scotland & Scottish Widows

SALARY: £37,548+

LOCATION(S): Edinburgh

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

About this opportunity

As part of our ambition to drive the strongest brands in market an exciting opportunity has come up within the Marketing Communications team as an Assistant Marketing Manager working on the Bank of Scotland and Scottish Widow brands.

As Assistant Marketing Manager, you'll need to:

• Supporting the Bank of Scotland/Scottish Widows brand communications team in the development of marketing activities and campaigns to support business goals.
• Working with our media and creative agencies to enable brilliant marketing execution.
• Ability to effectively and accurately translate and interpret the brand promise, visual identity and tone of voice into marketing communications.
• Using strong creative judgement to contribute to the delivery of market leading campaigns.
• Ensuring all campaigns are delivered efficiently and within budget and to agreed live dates.

What you'll need:

• Creative Excellence: Experienced in advertising and brand marketing communications driving creative excellence - together with innovative media partnerships and proven social media excellence.
• Campaign Delivery: Highly experienced in developing and implementing large, complex integrated marketing campaigns within risk and governance frameworks. Strong production experience of ATL channels including TV, OOH, Radio, Digital and social are essential with knowledge of levers to deliver continual speed to market improvements.
• Marketing Channels: Strong understanding of the opportunities and constraints across Paid (TV, OOH, Radio, Social, Digital and media partnerships), earned (PR) and owned (Branch, Dot.com and IB) marketing channels; used to ensure the best fit between channel planning, customer insight and Comms task, so that plans are appropriate to agreed targets.
• Influencing and relationship management: Experienced in establishing excellent collaborative working relationships with key partners to deliver shared objectives.
• Cultural Fit: Demonstrates passion, determination and creative bravery to build market leading advertising. As part of a hard-working team, teamwork and collaboration is essential to enable us to achieve our year end brand targets.

This is a hybrid role that will require frequent in-person collaboration within our Edinburgh Hub.

Diversity is key to our success, and we're committed to building an environment where everyone can provide their best while developing their career - whatever their background or thinking style.

About us

If you think all banks are the same, you'd be wrong. We're an innovative, fast-changing business that's shaping finance as a force for good. A bank that's empowering its people to innovate, explore possibilities and grow with purpose.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want everyone feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it's why we especially welcome applications from under-represented groups.

We're disability confident. So, if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares!
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 28 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.

Proud member of the Disability Confident employer scheme