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Form of workJob title:Assistant Marketing Planning Manager
Salary: PG3/D
Location: Bristol
Hours: Full time
Basis: Permanent
Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of our office sites.
About this opportunity:
Our purpose is to engage customers and deepen relationships through audience-led activity. We use customer insight as the foundation to develop and deliver personalised and emotionally resonant experiences. We achieve this through creating new value for customers by responding to the key needs, goals and themes that are meaningful to our customers' financial lives. Building richer experiences sits at the heart of this approach, growing customer support, relevancy, and value to deepen customer relationships. This role sits within the Strategy & Planning team in the Consumer Relationships squad, and you'd be reporting to an experienced Planning Manager.
What you'll be doing:
Work closely with Planning Manager, the wider marketing team, and the agency team to help develop planning frameworks and articulate customer strategy for area of focus.
Ongoing monitoring of campaign performance and external market factors to help to continually review and refine plans and drive the best possible results.
Leverage new conversion technology / capability as it comes on board, to consistently improve performance.
Support planning and prioritisation discussions, to ensure that pending activity is supported by key areas before moving into the delivery phase
Assist in effective day to day budget management.
What you'll need:
Experience in assisting to develop customer strategy and effective marketing plans
Experience of delivering either engagement or conversion / direct response activity in 121 channels - Email, IB, Direct Mail
Experience of working with external marketing agencies, supporting to define plans, deliver activity and manage costs
Experience with interpreting customer insights in order to map customer journeys or define customer experience at segment/audience level
Experience in budget reviews
Good Partner management skills - communication and influencing
Naturally collaborative, and a great teammate
Customer-curious, with a continuous improvement mind-set
If you would like to find out more about this role, please get in touch with the hiring manager Karen McCallum
Ready to start growing with purpose?! Apply today.
