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Salary This role is responsible and accountable for the delivery of all programmatic revenue across JCDecaux UK. You are responsible for leading and delivering strategic agency and trade desk partnerships, and creating professional and profitable relationships with digital partners to generate maximum revenue for the company.
In partnership with the Head of Programmatic you will contribute to and implement the team strategy, delivering tailored education programmes which demonstrate an understanding of marketing objectives to ultimately drive demand into programmatic OOH.
You will work with and support the national sales team in driving programmatic revenue across the JCDecaux portfolio via all RTB routes to market.
In partnership with the Head of Programmatic you will contribute to and implement the team strategy, delivering tailored education programmes which demonstrate an understanding of marketing objectives to ultimately drive demand into programmatic OOH.
You will work with and support the national sales team in driving programmatic revenue across the JCDecaux portfolio via all RTB routes to market.
What you'll be doing...
Demand Generation & Revenue Performance
- Strong understanding of digital ecosystems to demonstrably drive revenue via programmatic means.
- Proven knowledge of marketing objectives and tactics to influence the media decision.
- Establish relationships with Media and Digital Agencies, Clients and Tradedesks to grow programmatic revenue for JCDecaux.
- Active involvement in tailored client planning sessions, hosting, presenting and educating key partners about programmatic OOH’s role in the media mix, with a focus on accessing Digital budgets in line with our wider business narrative.
- Use reporting systems such as Connect for Sales to monitor demand and inform commercial activity/priorities.
- Show awareness of strengths and weaknesses of other media and a detailed understanding of clients’ business, marketing and media objectives.
- Devise engagement plans and business development strategies, sales reporting, and revenue forecasts to hit pre-determined revenue targets for team programmatic and in partnership with national sales.
Team Motivation and Management
- Coordinate recruitment, development, motivation, and management of team members using important metrics to measure business outcomes.
- Champion a culture and behaviours that deliver collaboration, innovation, creativity and personal accountability across the team.
- Create a feedback culture where we proudly and collectively learn from mistakes
- Oversee the production and delivery of annual business plans based on JCDecaux’s programmatic needs and challenges.
- Actively support individuals to develop skills and experience in order to progress their careers within the organisation.
A little bit about you...
Proactive Approach
- Manages own time and that of others on key objectives.
- Develops effective medium to long term project plans.
- Takes initiative and looks for and removes (or reduce) constraints on getting things done effectively.
- Promotes an agile approach and reduces ineffectiveness or inefficiency so that aims are achieved in the most successful way.
- Proactively works to improve the performance of the department and business
- Addresses complex issues or problems within the team in a timely manner.
- Anticipates skills, knowledge and behaviours required of role and continuously seeks to learn and develop these.
- Follows up on delegated work and collaborates across departments to ensure delivery on commitments.
Communication and interpersonal skills
- Act as a facilitator and mentor, encouraging dialogue between team members so that they understand the links between their ideas.
- Get to the root of what the team think or feel about an issue or plan and encourages others to work effectively with people with diverse styles and backgrounds.
- Key commercial contributor and leader.
- Explain/ present complex ideas clearly and with passion.
- Anticipate potential objections and prepares accordingly, communicating ideas in a thoughtful and convincing manner.
- Builds support for ideas through persuasion and consensus-building and intervenes in difficult situations to resolve disagreements and conflict constructively
- Negotiate effectively to achieve the desired outcome in complex situations.
Thinking and Problem Solving
- Develop and refine innovative solutions to complex problems
- Develop and share innovative approaches, considering the wider impact and implications for the business
- Make timely and sound decisions regarding complex issues
- Ensure others understand the long-term implications of decisions
- Support and lead implementation of large-scale change
Knowledge of Media and Marketing
- Understand the media supply chain and the ecosystems that exists within it.
- Strong technical knowledge of programmatic, with an ability to simplify and communicate in a clear, jargon-free manner that focusses on the customer benefit.
- Understand media planning concepts and marketing tactics, such as those included within our "The Time is Now" research publication.
Qualifications
- Established in their field for media (and preferably digital and OOH media).
- Manages customer-led and commercially focused teams.
- Extensive understanding of business, financials, products/services, the market or the needs/challenges of operational OOH media delivery.
- Demonstrate having successfully worked with complex or high-profile customers and accounts as team leader.
- Track record delivering revenue in a growth market.
At JCDecaux we want all of our colleagues to feel they can bring their full self to work. We are committed to recruiting and retaining colleagues regardless of gender identity or expression, ethnicity, sexual orientation, age, religion, neurodiversity, disability status, citizenship, or anything that makes them unique.
Our people are the lifeblood of our business and we believe a diverse workforce will foster creativity and innovation. We know we are on the right track as our latest Belonging Survey showed that our colleagues feel valued and listened. We strive to continue improving and building an environment where everyone can thrive, grow, belong and be their authentic selves.
A little bit more about us...
- We believe in building a diverse and inclusive culture and positive employee experience.
- We are One Team, more than just ourselves.
- We are customer first, we understand, and help solve our customers’ problems.
- We Test & Learn, we are empowered to learn and grow, unafraid of change.
- We choose to care, we are committed to doing the right thing, the right way.
It’s really important to us that we give as much to our colleagues as they give to us.
Our latest Belonging Survey showed that our colleagues feel valued and listened to as we continue to build an environment where everyone can thrive, grow, belong and be their authentic selves.
We believe that diversity of thought, experience and background provides the platform for great creativity,
We are committed to equal employment opportunities regardless of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital status, disability or gender identity.
About our recruitment process….
1. You find or get sent this job advert, read it, and feel like you’re you’d be a great addition to the JCD family.
2. You send in your application to let us know you’re interested.
3. We see your application, get excited, and give you a call.
4. You’ll meet us twice, depending on the role prepare a presentation and we’ll get to know each other.
5. You’ll begin your journey with us, were excited to support and develop you throughout you career.
