B2B Marketing Manager - Online Events

Marketing Manager - B2B Events (Online Platform) - UK Remote - £55k + 10% Bonus

Role: Marketing Manager

Reporting to: Head of Events and Head of Marketing

Package: £55,000 + 10% Bonus

Location: Fully UK Remote

The Company

Oscar Digital are working with a dynamic and innovative media and event company known for creating unforgettable B2B experiences. With a track record of delivering high-impact events, they connect businesses, foster innovation, and drive industry growth.

As they embark on a new phase of expansion, fuelled by their recent exceptional growth, they seek a visionary Marketing Manager to help steer a future brimming with potential.

The Role

• Develop and implement innovative digital marketing strategies to drive database growth and enhance engagement with their digital products.
• Collaborate with content and product teams to ensure a cohesive marketing approach that promotes our independent and commercial offerings effectively.
• Analyse and optimise marketing campaigns and channels to increase reach, engagement, and conversions.
• Utilise data-driven insights to identify trends, opportunities, and challenges in growing the database in both quantity and quality, adjusting strategies accordingly.
• Foster relationships with key industry partners and stakeholders to amplify content reach and drive audience growth.
• Increase engagement levels across all digital media products from independent content consumption, to webinar registration, to virtual roundtable attendance.
• Website content creation: improving data capture and lead generation for new audience, creating best-in-class landing pages.
• Work with the Editor-in-Chief to ensure editorial content is effectively marketed to acquire new audience members and build strong engagement with the existing community. This is a critical role to build the right database for our business.
• Work with the Head of Content to deliver the content marketing campaigns to achieve audience and leads for our digital commercial partners.
• Support process with the Customer Success team to manage client expectations and consistently exceed campaign performance.
• Drive customer engagement and conversion through insightful data analysis and customer journey mapping.
• Streamline processes, foster innovation, and ensure marketing excellence.
• Developed management and execution of social requirements for digital media.
• Set up, manage, and optimise paid advertising campaigns on platforms such as Google Ads (PPC), and LinkedIn. Analyse performance metrics and adjust strategies to maximise ROI.
• Work with design, copywriting, marketing, sales, and external agency teams to deliver engaging content and robust campaigns.
• Manage a marketing budget and accurately track spend and projections for budgeting & forecasting.

Requirements

• Demonstrable experience in B2B digital marketing, with a focus on audience growth and engagement.
• Strong analytical skills, with the ability to interpret data and make informed decisions to optimise marketing efforts.
• Creative thinker with a passion for developing and executing innovative marketing strategies.
• Excellent communication and collaboration skills, capable of working closely with cross-functional teams to achieve business objectives.
• Excellent Database Management skills utilising monitoring tools and optimising database performance.

If you are a marketing specialist with 4+ years of experience in B2B, focused on audience growth and retention ideally in an Online Events environment, apply today!

Marketing Manager - B2B Events (Online Platform) - UK Remote - £55k + 10% Bonus

Oscar Associates (UK) Limited is acting as an Employment Agency in relation to this vacancy.

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