Brand Communication Manager

Brand Communication Manager, working within Quality, Planning and Brand Management - temporary - asap for 4-6 months.

Brand Communication Manager, 4-6 month temporary position

Hourly rate £15.91/hr to £23.87/hr

3-4 months - immediate start

Based in Chandlers Ford - Hybrid working

Mon to Fri - 8.45am to 5pm

Casual dress code

Free Parking when on site

Purpose: The role implements the own brand strategy for a particular brand or set of brands across all Brand Communications support to ensure that a brand remains recognisable, up to date and exciting to customers. Brand communication is also responsible for capturing and delivering against the requirements of banners

Key Accountabilities/ Responsibilities: For a particular brand or sets of brands:

Strategy:

• Plan the communication activities for a number of range reviews using inputs from the product category strategy, the brand growth plan and the banner's marketing activities taking insights from group insights, competitor benchmarking and sales data.
• Develop an ideal brand message which resonates both with the needs of the target customer and with the value proposition of the offer.
• Work closely with brand manager and creative to develop a strong brand image
• Communicate the brand promise to customers across every required touchpoints
• Ensure that all on Brand Communication for banners drive commercial KPIs

Operations:

• Write the brief for each range review's content to trade, understanding how customer's shop the range and liaising with stakeholders in each market to understand any specific requirements
• Write product USPs
• Work closely with the brand content manager to deliver required content eg illustrations, imagery, video and campaign executions
• Manage approval of all content including vendor assets
• Create presentation to markets to activate the content/communications

Required Skills & Experience

• Experience working in a product Brand Communication role
• Proven capabilities in creating and delivering communication plans
• Excellent verbal and communication skills and a proven ability to translate complex concepts into simple and intuitive briefs
• Cross-functional stakeholder management skills and the ability to influence across all levels of the organisation
• Strong project management skills
• Creative perspective to bring ideas to product positioning and brand content
• Ability to thrive on working in a matrixed, always-on, environment across multiple time zones and teams
• Global experience preferred

Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.

Tate is acting as an Employment Business in relation to this vacancy.

Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.