Brand Communications Planner

JOB TITLE:Brand Communications Planner - Bank of Scotland & Scottish Widows

SALARY: £37,548+

LOCATION(S): Edinburgh

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

About this opportunity

At Lloyds Banking Group, we're motivated by a clear purpose - to help Britain prosper. Across the Group, our colleagues are passionate about making a difference to customers, businesses and communities. And as the UK's largest retail and commercial bank, deploying our outstanding brand portfolio, we have a footprint that touches nearly every community and household in the UK.

An exciting opportunity has come up within the Brands, Marketing & Experience team to support the development of the integrated Brand Communications plans for Bank of Scotland and Scottish Widows.

s Brand Communications Planner, you'll need to:

• Develop the in-market Brand Communications plans and deliver against agreed outcomes. This Includes working with business areas to recommend the optimal shape of the plan, and deployment of paid media - effectively deploying budgets of circa £8m.
• Collaborate, direct and influence with communication leads across the business to ensure we deploy a well-rounded coordinated comms plan, that delivers a leading brand experience for customers in line with our brand priorities.
• Having a clear view of the customer experience driven from our signature Brand Communications to ensure mitigating gaps and addressing improvement opportunities.
• Interpret and assimilate our data to help drive comms plans and outcomes against our measures set. Working with other teams to align on reporting and implementing findings.
• Maintain a strong communications network; and help embed optimal ways of working; in shaping the integrated comms plan response. Inspire the communications team through brilliant campaign briefs shaped from the strategic comms priorities defined.
• You'll report to the ICP Manager for Bank of Scotland & Scottish Widows and can expect regular engagement with Strategic Communications planning.

About you:

• Brand marketing experience for leading consumer brands - experience in planning and running high value budgets for efficient media and production plans.
• A strong technical understanding of a broad range of marketing channels and the media landscape.
• Partner management experience influencing and working with senior leaders in organisations.
• Experience in interpreting and assimilating data effectively to drive plans and improve overall performance as a result with a strong eye for detail and consistency.
• The ability to work cohesively with colleagues from various subject areas to drive impact.
• To be restlessly curious in your craft and have a clear passion for your brands - challenging yourself and others as to what brilliant looks like and where there may be opportunities to improve outcomes. This flows into your personal development approach and focus to help craft an impactful team.
• This is a hybrid role that will require frequent in-person collaboration within our Edinburgh Hub.
• Diversity is key to our success, and we're committed to building an environment where everyone can provide their best while developing their career - whatever their background or thinking style.

About us

If you think all banks are the same, you'd be wrong. We're an innovative, fast-changing business that's shaping finance as a force for good. A bank that's empowering its people to innovate, explore possibilities and grow with purpose.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want everyone to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it's why we especially welcome applications from under-represented groups.

We're disability confident. So, if you'd like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares!
• Benefits you can adapt to your lifestyle, such as discounted shopping.
• 28 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

If you're excited by the thought of becoming part of our team, get in touch. We'd love to hear from you.

Proud member of the Disability Confident employer scheme