Brand Experience Marketing Manager

Some careers have more impact than others.

If you’re looking for a role where you can continue to make an impression, take the next step at HSBC where your contributions will always be valued.

As an HSBC employee in the UK, you will have access to tailored professional development opportunities and a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity and adoption pay and support when you return to work, and a contributory pension scheme with a generous employer contribution.

The UK Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank by delivering fair outcomes for customers. The function focuses on understanding customers and the identification, development and execution of brand marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at market level.

A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.

We have a fanatatic opening for a Brand Experience Marketing Manager. This is an exciting opportunity to play a key role in defining what great Brand Experience looks like for the HSBC UK Brand, with a particular focus on retail marketing. The role holder will be responsible for developing and ultimately implementing the UK Brand retail marketing strategy, with the aim to significantly improve the Brand Experience across our physical customer touchpoints

In this role, you will:

•    Lead on the development and implementation of the UK retail marketing strategy with an aim to improve the physical Brand Experience.
•    Lead and manage end to end marketing campaigns in the branch network, from briefing through to creative delivery and physical dispatch & installation.
•    Manage the retail marketing budget efficiently, striving for maximum ROI, ensuring that all campaigns are delivered efficiently within deadlines.
•    Work with business stakeholders and the branch network to define the role for marketing campaigns and create compelling briefs, with clear objectives and targets that deliver to both business and marketing priorities.
•    Ensure Marketing Insight & Effectiveness learning from previous campaign activity and customer feedback is incorporated, where appropriate, into marketing briefs and campaign development
•    Provide reporting and analysis on all activity on a regular basis, recommending actionable learnings and optimising accordingl

The successful candidate will have:

•    A deep understanding of retail marketing is essential coupled with proven experience of managing retail marketing campaigns and demonstrable experience in a brand experience or customer experience role
•    Excellent creative brief writing skills, with the ability to manage multiple agency suppliers and internal stakeholder relationships simultaneously
•    Line management experience desirable but not essential.
•    Experience of managing budgets across multiple projects/campaigns.
•    Strong organisational skills with good attention to detail, a passion for quality, and an ability to plan, prioritise and escalate where necessary. 
•    Both spoken and written communication skills with experience of adapting your style and approach to the audience and message to be delivered.
•    Offer a hands-on approach to campaign management, demonstrating pragmatism and agility when finding solutions.

The base location for this role is London or Birmingham.  This is a hybrid role.

You’ll achieve more when you join HSBC.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500