Campaign Manager

Summary

Mass participation activity is an important area of growth for Diabetes UK's Engagement and Fundraising Directorate. We have seen some great successes in our Diabetes UK bespoke challenges both in terms of acquisition and fundraised income, growing from c.3000 event participants to more than 40,000 in the last three years.

As the market gets more competitive, and virtual events become more enhanced, Diabetes UK are looking to sustain their growth. The Senior Events Manager for Mass Participation will play a pivotal role in driving growth in an increasingly saturated market. The role will be responsible for overseeing a five-year growth strategy to deliver a multi-million-pound portfolio of mass participation fundraising activities, such as our flagship campaigns, One Million Step Challenge and Swim22.
We have a friendly and inclusive working environment here at Diabetes UK and are proud of our hybrid approach which allows great flexibility in the way that we work. This means that you can balance your working time between home and the office, subject to the needs of your role.

Interview Date First Stage: 11/12 April 2024
Interview Date Second Stage: 18/19 April 2024

Package

What we can offer you:

• Generous annual leave starting at 25 days plus bank holidays (pro-rata for part-time)
• A Cash Healthcare Plan (giving you up to £1,600 towards a range of out of pocket health expenses like new glasses, dentist, chiropractor or osteopath appointments)
• Early finish Friday and flexible working as part of our approach to activity based working (not applicable to roles with fixed shift patterns)
• 2 Days TOIL in recognition of fixed shift patterns (pro-rata for part-time)
• Discounts on gym membership
• Employee assistance programme to give you support on any issues that come up in life
• Annual season ticket loan* (on completion of your probation period and if contract is permanent or longer than 12 months)
• Very active social scene including sport teams, gardening and other activities
• Generous pension provision, life assurance and income protection insurance
• Cycle to work scheme* (eligible for scheme if contract is permanent or longer than 12 months)

*Some benefits aren't available until you've passed your probation period and are dependent on the length of contract.

Main Responsibilities

Leading a high performing team, the Senior Events Manager will inspire and empower the team to achieve results through effective leadership and fostering a culture of high performance.
They will develop and deliver a diverse portfolio of virtual events, aimed at generating income and deepening supporter engagement. They will implement robust mechanisms for monitoring and evaluating the impact of events, leveraging data and insight to drive continuous performance.
They will oversee budget allocations and financial planning for events, ensuring efficient resource use to enhance our virtual offer.

Ideal Candidate

The ideal candidate for the Senior Events Manager for Mass Participation is a dynamic leader with a strategic mindset and exceptional stakeholder engagement skills. They will posses a proven track record in driving impactful virtual events, lading their team with inspiration to achieve high performance.
With expertise in portfolio management, they can develop and execute fundraising events aimed at generating income and deepening supporter engagement. This candidate demonstrates strong financial acumen, and their commitment to innovation and continuous improvement is evidence through their data-driven decision making.
Highly organised and detail orientated, they maintain effective relationships with internal and external stakeholders, fostering collaboration and support for event initiatives.