Category Marketing Manager

Category Marketing Manager
Location: Huddersfield, West Yorkshire
Hybrid working: 3 days office / 2 days home based
Contract Type: Full time, Permanent
Salary: Up to £45,000 DOE
At Buy It Direct we are investing in our future, we’re looking to recruit a commercially savvy, entrepreneurial Category Marketing Manager.  
You will lead our demand generation activity and communication strategy taking it to new heights.
If you have a passion and proven track record in commercial marketing, we want to hear from you. This is an opportunity to make a real impact in a dynamic and fast-paced ecommerce retail environment.
What You'll Be Doing:

• Collaborate with commercial stakeholders to create and execute a growth plan.  
• Develop and deliver B2B and B2C marketing strategies for customer acquisition, retention, and sales targets.  
• Track, monitor, and respond to sales, marketing, and commercial KPIs.  
• Generate customer-focused and commercially centred campaigns that set us apart in the market.   
• Support the commercial & sales team with valuable market insights for growth plans.  
• Devise compelling marketing campaigns that captivates and engages our customers.  
• Work with channel teams to execute marketing campaigns.  
• Build and maintain a campaign and events calendar aligned with business objectives.  
• Collaborate closely with our website trading managers to create engaging on-site content and campaigns.  

Utilise data to inform new campaigns and evaluate existing ones. Oversee the work of internal and external agencies, including designers, content creators, and printers.   
Take charge of organising trade shows and events.
What You Need:  

• Proven track record in a highly commercial marketing role.  
• A passion for product marketing.  
• Demonstrated success in developing and delivering campaigns with measurable ROI.
• Strong understanding of marketing and commercial KPIs.  
• Deep knowledge of integrated sales and marketing campaigns.

Who We're Looking For:  

• A proactive and energetic self-starter.  
• A commercial thinker with a drive to succeed.  
• Highly creative and full of innovative ideas.  
• Good interpersonal skills with the ability to influence at all levels.
• Thrives in a fast-paced environment.  
• Versatile and adaptable with both analytical and creative skills.

If you're ready to elevate your career and leave your mark, apply today!
Why work for us
At Buy It Direct, we dare to be different. We've built this business from the ground up to become one of the UK's largest and fastest growing online retailers turning. We are proud of the products and services we provide across our six well recognised, award-winning online brands including Laptops Direct, Appliances Direct, Better Bathrooms and Furniture123. We listen, learn and challenge the status quo, paying attention to the details that matter and want to delight our customers by putting them at the heart of what we do, to really understand what matters to them.
Benefits: Healthcare cash plan· Free parking · Birthday off after a year · Holiday purchase scheme so you can get that work life balance · Staff discount scheme · Agile working· Autonomy to make a difference!
You may have experience in roles such as: Product Marketing Manager, Brand Marketing Manager, Segment Marketing Manager, Marketing Strategist, Product Category Manager, Brand Category Manager, Marketing Portfolio Manager, Market Category Specialist, Marketing Segment Leader, Product and Brand Manager, etc.
REF-210751