Category Marketing Manager

Category Marketing Manager

Buy It Direct – Huddersfield, West Yorkshire

Hybrid working – 3 days office / 2 days home based.

Salary – Up to £45,000 DOE

At Buy It Direct we are investing in our future, we’re looking to recruit a commercially savvy, entrepreneurial Category Marketing Manager.

You will lead our demand generation activity and communication strategy taking it to new heights.

If you have a passion and proven track record in commercial marketing, we want to hear from you. This is an opportunity to make a real impact in a dynamic and fast-paced ecommerce retail environment.

What You'll Be Doing:

• Collaborate with commercial stakeholders to create and execute a growth plan.
• Develop and deliver B2B and B2C marketing strategies for customer acquisition, retention, and sales targets.
• Track, monitor, and respond to sales, marketing, and commercial KPIs.
• Generate customer-focused and commercially centred campaigns that set us apart in the market.
• Support the commercial & sales team with valuable market insights for growth plans.
• Devise compelling marketing campaigns that captivates and engages our customers.
• Work with channel teams to execute marketing campaigns.
• Build and maintain a campaign and events calendar aligned with business objectives.
• Collaborate closely with our website trading managers to create engaging on-site content and campaigns.
• Utilise data to inform new campaigns and evaluate existing ones. Oversee the work of internal and external agencies, including designers, content creators, and printers.
• Take charge of organising trade shows and events.

What You Need:

• Proven track record in a highly commercial marketing role.
• A passion for product marketing.
• Demonstrated success in developing and delivering campaigns with measurable ROI.
• Strong understanding of marketing and commercial KPIs.
• Deep knowledge of integrated sales and marketing campaigns.

Who We're Looking For:

• A proactive and energetic self-starter.
• A commercial thinker with a drive to succeed.
• Highly creative and full of innovative ideas.
• Good interpersonal skills with the ability to influence at all levels.
• Thrives in a fast-paced environment.
• Versatile and adaptable with both analytical and creative skills.

If you're ready to elevate your career and leave your mark, apply today!