Channel Marketing Lead

WE ARE 200 years of history and over 2,300 employees strong. WE ARE a business loaded with opportunity and career progression. WE ARE innovators, designers, makers and engineers who manufacture and provide smart, efficient, and effective building products and solutions. 

Through our customer relationships, diverse building product range and solutions, we enable the creation of inspirational homes, places and spaces for us all to live and work better. With eight core product categories, underpinned by expert design and technical services, we work with architects, builders, merchants and the wider construction supply chain to build the face of Britain. 

We are fully committed to a net zero future and continue to invest in expertise and product development to manufacture more efficiently and sustainably. We pride ourselves on leading for new, innovative and sustainable products and solutions, both for today and for a new era of building.

To support our progress, we are currently recruiting for a Channel Marketing Lead to come and join our team at our Head Office in Ibstock, LE67 6HS

Job Description:

Responsible for the development, ownership and delivery of the marketing plan for the House builder and Direct Distribution channels to drive profitable growth. Through a thorough understanding of our markets and customers/potential customers the Channel Market Lead  – Housing & Direct Distribution will use insights to create marketing initiatives to effectively promote our company, our products and our services based on fulfilling the needs of our customers and identify new opportunities for growth.

• Develop and own the Marketing Plan for the Housing Developer and Direct Distribution channels and the link to Business Strategic Plans: Marketing, Sales, Ops, ESG, and Technical
• Gather marketing insights on markets, customers/potential customers and competitors
• Use market research and analysis to direct marketing strategy and planning.
• Establish and strengthen marketing to marketing relationships with key customers for owned channels
• Responsible for day to day delivery of marketing activities for targeting the House builder and Direct Distribution channels, including marketing campaigns, PR, events, exhibitions, development of marketing collateral
• Creation and management of new product launches for owned channels
• Development of engaging and targeted content
• Demand and lead generation
• Evaluate marketing campaign effectiveness and drive continuous improvement
• Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
• Management of House builder / Direct Distribution Marketing Budget

Knowledge, Skills and Experience:

Essential:

•             Demonstrable experience in marketing, ideally within B2B environment

•             Up-to-date with the latest trends and best practices in marketing and measurement

•             Proven ability to manage a large workload and focused on delivering the plan

•             Excellent communicator - Strong written, verbal and presentation skills

•             Analytical – comfortable with numbers and interpreting data/metrics

•             Creative

•             Knowledge and understanding of insight gathering

•             Experience of budget management

Desirable:

•             Knowledge of UK construction industry and routes to market

•             Professional Marketing Qualification i.e. CIM

Think you can make a difference? WE ARE your future.

More details:

• Full time, permanent role – With hybrid working options
• Competitive salary

• Bonus scheme
• Car allowance
• 10% matched pension, administered by Legal and General
• 3x life insurance
• Share Save scheme eligibility
• Full access to Employee Assistance programme for self and family members
• Access to high street retail discounts platform – with access to discounts at Tesco, Asda, etc…
• Personal development and career progression opportunities

Our commitment to diversity and inclusion?

Excited about the role, but your past experience or qualifications don’t perfectly match everything in the job description? We would encourage you to still apply. Studies have shown that some people, particularly from minority groups are less likely to apply to jobs unless they meet every single qualification. Here at Ibstock Plc we are dedicated to building belonging, empowering our colleagues to be their true self by offering a diverse, inclusive and authentic workplace. You may just be the right candidate for this role, or other future roles across the Ibstock Group.

Ibstock Plc are committed and passionate about building a diverse environment. We are proud to be an Equal Opportunity employer. You will receive consideration for employment without regard to gender, gender identity or expression, sexual orientation, race, religion, national origin, disability or age.