Address
Form of work
SalaryABOUT
Our client provides world class service, technology, and collaboration to create exceptional OOH campaigns that deliver measurable results.
They’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry - changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for their clients.
THE ROLE
Reporting into the Business Director, the Client Director has a wide range of responsibilities including
(but not limited to) owning and developing the relationship with a variety of key clients, managing direct reports within the team alongside supporting the Business Director in day-to-day tasks, driving growth from dormant clients, and helping to deliver best in class service. The role of a Client Director requires a proactive mindset both to help develop new opportunities within the business and to pre-empt any issues which may occur alongside using initiative, experience and expertise to help keep their clients and agencies happy through gold standard client servicing.
RESPONSIBILITIES AND RELATIONSHIPS
- Be responsible for the day to day management of the client team to ensure they are effectively servicing clients and are proactively contributing to growing client and agency business.
- Have a thorough understanding of the strategy & objectives of your main accounts.
- Ensure you and your team are delivering on all elements of client service charters and general client servicing.
- Resolve client/campaign issues as and when they arise alongside assisting/coaching your team in resolving their issues.
- Analyse and attend all client audit meetings (in conjunction with Business Director/Head of.)
- Work with Business Director/Head of to set individual client KPIs and ensure they are met.
- Develop and manage the relationships with agency, client and media owner contacts.
- Help to manage and host internal training sessions.
- Be prepared to get involved in non-account work - internal working parties, Route guru group, representatives of the company.
- Ensure you and the team are utilising in house systems on a regular basis ensuring they are kept up to date with all the latest planning information and campaign status
JOB DESCRIPTION
ROLE: Client Director
- Ensure all Planning templates are being used - planning schematic, proposals, buying reviews/PCAs, site tour documents.
- Participate in defining the requirements to enhance systems/tools and have responsibility for testing them when requested
- Work with Business Director/Head of to provide accurate client forecasts ensuring they are kept up to date with key changes to forecasted business.
- Comply with all company and departmental policies and procedures.
- Understand their client’s philosophy and SBU's offerings and communicate them appropriately.
- Demonstrate proper care and respect for corporate assets.
- Train your team on the day to day requirements of their planning roles, tools and systems.
- Be responsible for first stage interview process for recruiting Client Executives and Client Managers.
- Conduct annual appraisals of Client Executives and Client Managers (in conjunction with Business Director/Head of where applicable)
- Review performance of Client Executives and Client Managers on a regular basis
WORKING HABITS AND CORE SKILLS
- Organisational planning
- People management
- Strategic capability
- Commercially aware
- Solution finding
- Industry knowledge
- Able to work as part of a team
- Organised
- Enthusiast and driven
YOUR EXPERIENCE AND QUALIFICATIONS
- UK OOH planning experience and/or extensive Comms planning experience - working on clients that spend significantly in OOH
- Experience of working in data focussed roles
- First class relationship management skills with the ability to communicate across all levels both internally and externally
- Strong commercial acumen with the confidence to apply this within your work
- Ability to manage people and motivate them to bring out their full potential
