Commercial Systems Manager

Commercial Systems Manager

An exciting opportunity has arisen for a Commercial Systems Manager to join a company who is host to a leading attraction. Based in Banbridge, you will be joining a vibrant and enthusiastic team.

This is a full-time, Permanent position.

Working hours: Monday to Friday 39 hours 8.30am-5pm – will also include weekend, evening, and bank holiday working.

With a salary of £30,000 - £35,000 per annum (dependent on experience).

Job Purpose:

Reporting to the Head of Sales, you will be responsible for the day-to-day management of the business Commercial Systems, maximising the potential across all sales platforms and channels.

Essential Criteria:

• Minimum 2 years’ experience in a sales role within the hospitality sector, ideally within a visitor attraction, hotel, or venue environment.
• IT proficient with the use of Microsoft Office packages – especially PowerPoint, also willingness to learn new software’s as the business/role requires.
• Strong presentation skills.
• Excellent communication skills both written and verbal – with the ability to communicate with stakeholders at all levels.
• Excellent organisation, co-ordination, prioritisation, and time management skills.
• Ability to work on your own initiative as well as part of a team.

Main Duties and Responsibilities:

• Develop and establish sound, effective, and professional relationships with all current and prospective trade clients to drive ticket sales and experiences.
• Working with the income generation teams to identify new commercial opportunities for maximising sales across online platforms through aggregating and analysing customer data from multiple sources in order to identify target audience segments.
• To manage developments and relationships with third party suppliers including tour operators, ATRs, group bookings, aggregators, commercial partners.
• Develop a deep understanding of customer needs and behaviours, regularly analysing key metrics (sales, traffic, conversion) and all available data sources to understand how to improve the customer experience and identify opportunities to increase sales conversions, user engagement and brand experience.
• Work closely with the Operations & Visitor Experience teams on all Visitor Experience functions such as bookings, customer service, complaints, and third-party fulfilment to ensure a seamless customer experience.
• Interpret online sales data and user analytics and relay in clear terms to other departments.
• Responsible for Achieving agreed KPIs.
• Participate fully in all associated sales activities including research, telesales, market engagement, client entertaining, social events, promotions, and familiarisation visits.
• Generate weekly/monthly reports, attend, and contribute to meetings as requested.
• Research and identify sales trends and new sales channels with recommendations.
• Technical system management for ticketing, ticketing webstore, CRM, and event management systems, working to maximised sales and profit.
• Implement new processes and software integration to support cross-marketing and upselling.
• Responsible for managing and maintaining good use of the CRM system, ensuring data is securely and accurately processed in accordance with data protection legislation.
• Trouble-shoot and resolve any operational issues related to content and technical functionality of systems, liaising with third party suppliers if required.
• Provide system training to departments as required.