Communications and Marketing Lead

Communications and Marketing Lead
Newham
28/hr
START DATE: ASAP
Hybrid 3 days in office
Akton recruitment is working closely with the local authorities and we are looking for an experienced Communication and Marketing Lead based in the Newham. 3-6 months contract role.

Must have experience in coordination and liaison with Comms (PR, Marketing, Internal and External) reviewing and approving outputs from the Comms team
b. Drafting of speeches, drafting of Comms materials, drafting of social media
c. Forward planning with the Mayor's Office and the Comms teams to horizon scan
d. Social Media - utilising social media and overseeing/ obtaining materials and posting said materials
Overall Purpose of Job
1. Actively lead the development of the Mayor's Office Communications and Campaigns Strategy and underpinning plans.
2. To act as a dedicated interface accountable for Communications and Campaigns provision for the Mayor's Office providing innovative, audience-focused communications which promote the Council's reputation.
3. Deliver effective Campaigns - These should be reviewed and managed and closely aligned to the LBN Communications team. This will help provide strong brand and effective forward planning to meet critical deadlines or the moment is lost.
4. Ensure the reputation of the Mayor's office is maintained at all times.
Job Context

• The post holder reports to the Strategic Advisor to the Mayor.
• The post holder has no line management responsibility.
• The role will work collaboratively across the Council and with the Communications and Campaigns team operating across services and disciplines to provide the best possible customer service and delivery of tangible outcomes.
• The post holder will have a role in media crisis management communication planning and delivery of media handling strategies on key issues to protect the reputation of the Mayor's office.
• The post holder will be required to work some evenings, weekends and occasional public holidays in order to meet service requirements and to ensure appropriate representation of the Council with residents, the Mayor and elected Members, and external bodies.
• Lead on the communications (internal and external) and event functions, managing the press, marketing, web and events in line with the Building a Fairer Newham delivery plans and strategies.
• To develop positive engagement with the press and media, ensuring that strong relationships are built and maintained.
• Ensure all channels of communication are monitored regularly and any issues responded to effectively and with pace.
• To project and create a positive image of the Mayor and Building Fairer Newham programme.
• To commission from within the communications team or external consultants, high
• quality materials, content, platforms required to support the Mayors plans and strategies.
• To provide connections to wider council initiatives and resident engagement processes.
• Establish and maintain effective working relationships with colleagues, Members, the Mayor, and provide briefings when required.

EXPERIENCE:

• At least 2 years' experience of developing and implementing brand and Marketing strategy
• Strong PR and communications experience
• Experience of running social media campaign
• Proven track record of leading marketing programmes

SKILLS AND ABILITIES

• Experience of effectively using media whilst minimising risks.
• Strong organisational skills that ensure plans are developed and implemented resulting in desired outcomes.
• Excellent communication skills, able to write concise reports and deliver these to Mayor, Cabinet, Councillors and Senior Management. This also includes communicating effectively to a range of different audiences, producing relevant material for these audiences.
• Ability to meet tight deadlines, whilst dealing with conflicting priorities.