Community Engagement Manager

We are looking for an energetic and creative Community Engagement Manager to drive talkability and brand love across our well-loved brands: Quaker Oats, PopWorks and SnackaJacks. Familiar with a fast-paced digital environment you’ll be adept at working alongside a Consumer Experience (CX) team and managing multiple stakeholders including Marketing Brand Leads, external agencies, Legal, and Corporate Communications to deliver meaningful engagements with fans. Your people skills will mean you easily build your network to understand key brand campaigns and identify opportunities to amplify the brand voice. Using your knowledge of social media channels and social listening you’ll instinctively engage with trending topics with a unique and authentic brand tone of voice to drive loyalty, advocacy and sales.

The UK Community Engagement Manager will be responsible for the delivery of a first-class social media presence through:

• Partnering with Brand Digital Leads, external creative agencies and the UK CX Digital Team to deliver innovative content, social media campaigns and engagements across Facebook, X and Instagram.
• Rapid content ideation in response to trends which drives our reactive social media strategy.
• Developing initiatives to encourage user-generated content and community participation.
• Acting as the key stakeholder in creating and managing collaborations between Marketing, CX and external agencies to activate social media ‘war rooms’, where we flex working hours to react in real-time to brand campaigns and events.
• Utilizing social media analytics tools to track and report on key performance indicators (KPIs).
• Monitoring and reporting feedback and hot topics to support future planning and provide early warning for potential brand reputational risks using social listening.

Essential:

• Digitally Capable: Proven work experience as a community manager with an agency or brand and up to date with digital technology and social media trends.
• Brand Focused: Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, building community groups on relevant platforms).
• Cross-functional Working: Successfully operate in a cross functional network to ensure coordination with marketing, communications and other key stakeholders' groups to ensure aligned brand tone of voice and awareness of product development.
• Creative Thinker: Able to organize and participate in events to build brand community, boost awareness and long-term consumer engagement. Capable of rapid, effective content creation to drive opportunities for high profile engagement.
• Service Orientated: Always Demonstrates attention to detail and can multitask. Responds to comments and consumer queries in a timely manner, in line with community metrics and KPIs.
• Systems capable: Capable of using Social Media Management tools, operating natively on social media channels as well as Excel, Word & PowerPoint.
• Analytically Minded: Able to monitor and report on feedback across key social platforms. Has experience of using analytical and reporting tools for social media to create insightful and relevant reports highlighting key issues and trends specific to key stakeholder needs.
• Clear Communicator: A strong verbal and written communicator who delivers creative copy. Can adapt style and tone to fit the audience and deliver presentations with confidence.
• Priority Focused: Experience in flexing and adapting tasks with the ability to re-prioritise tasks to ensure key business priorities are met.
• Process Focused: Ability to establish formal processes.
• Data Protection: Understands the regulations concerning the processing of personal data and ensure UK CR Social Media activities are always in full compliance.

• Business Savvy: Robust understanding of UK PepsiCo Brands.
• Managing Risk: Experience in pushing boundaries whilst balancing risk to business and brand reputation.

Education: BSc in Marketing or relevant field.
Differentiating Competencies Required:

• Highly Resilient: Able to operate effectively during periods of adverse circumstances and challenging situations.
• D&I Focused: Fosters a culture of diversity and inclusion.
• Leadership Experience: Experienced in leading a team in their day-to-day activities.
• Team Player: Able to work in a fast paced environment and developing strong cross functional relationships.
• Self-Starter: Ability to work without direct reference during out of hours operating hours.
• Multi-tasker: Ability to work on multiple projects at the same time and prioritise tasks effectively.
• Flexibility: Ability to adapt working hours/days and location on occasion to meet business need.