Content Lead

Content Lead - B2B SaaS, Content Creation, SEO.

Circa £50,000 - Remote - Based anywhere in the UK

Applause IT are looking to hire a Content Lead for a global leading asset management solutions provider, working within the aviation industry. Partnering with over 75 major airlines worldwide, they are a global player, providing market leading software and comprehensive solutions to create a digital replica of aircraft maintenance records.

As part of your role as Content Lead, you will be supporting the Campaign Lead and Communications Lead, focusing on crafting engaging content that mirrors a customer-focused strategy, amplifying the company's market visibility. In this role you will be in charge of guiding a team of content creators, motivating them to discover methods for connecting with the customer base through compelling content.

Your duties will include formulating a customised content strategy that directly addresses the requirements of the company's target audience while ensuring alignment with brand messaging. Utilising customer data and insights, you will monitor and analyse content performance across diverse channels, employ customer metrics to gauge engagement, and consistently refine content strategies to elevate customer experiences.

The successful Content Lead should have:

• Completion of a bachelor's degree in marketing, communication, English, or a related field.
• Demonstrated expertise in content creation and strategy, within the SaaS sector.
• Prior experience in the aviation industry would be beneficial.
• Proficiency in SEO best practices and CMS systems.
• Experience in marketing to an international audience would be advantageous.

The benefits package includes:

• 25 days annual leave plus bank holidays.
• Fully remote working - Offering options for collaborative workspaces when required.
• Generous health benefits, offering health cover through Vitality.
• Professional Development - Providing free access to a leading LMS portal as well as support in accessing other options to invest in your own development.
• Working with a collaborative company where all voices are heard.
• Great socials and events, you will be given plenty of notice of any meet ups, events or workshops planned throughout the year.

If interested, please APPLY now!

Content Lead - B2B SaaS, Content Creation, SEO.

Circa £50,000 - Remote - Based anywhere in the UK