Content Marketing Consultant

At SmartRecruiters, we value creative and inquisitive minds. If you have an interest in the changing HR technology landscape and employer branding, this role could be the right match for you.

Due to the acquisition of Attrax by SmartRecruiters we are expanding our Content Marketing team and you’ll be playing an important part of this continued expansion. There is a clear progression route within the team, and we will help you to develop the skills you need to take each career step with us.

The ideal candidate will be an expert at taking a content brief and adapting your writing style accordingly, have proof of previous work in copywriting/PR and a keen eye for detail. The main focus of your role will be to create high-quality content for clients which could take a variety of forms:

• Website copy
• Short-form and long-form blogs
• Social media posts
• Infographics
• Videos

You will be working directly with our clients to distribute this copy across relevant platforms, including their careers site and their social media platforms. Being responsible for creating and delivering content strategies across a range of industries, including engineering, renewable energy, life sciences, hospitality and teaching, means the ability to quickly absorb knowledge and information is a key requirement for the role.

This role is part of the expansion of our digital marketing offering that spans SEO, Content Marketing and paid advertising. It is an opportunity to work with global brands such as Vodafone, SNC-Lavalin, Travis Perkins and Vision Express by supporting them in finding the top talent out there.

Accountabilities

• Communicate daily with the SEO and PPC teams to ensure the content aligns with the client’s overall strategies.
• Ability to take a brief from your clients and create content plans based on the client’s need and your own keyword research.
• Advise clients to consider alternative content types, such as infographics and videos, and creating these.
• Deliver content that meets the client’s expectations whilst also matching the reader’s intent to maximise visibility.
• Manage client feedback and revisions and, thereby, deliver content on time.
• Work with clients to ensure all copy meets their organisation’s tone of voice.
• Maintain an awareness of the latest developments in digital marketing and how this impacts our clients. 

Activities

• Work alongside the SEO team to create quarterly content plans for our digital marketing clients.
• Deliver a minimum of 25 pieces of content per month, across a range of subjects, sectors and locations. This will typically include short-form blogs, long-form blog, infographics and videos.
• Support the SEO team with refreshing existing content to ensure it remains relevant and targets the right keywords and phrases.
• Contribute ideas to our weekly team calls, including new digital marketing trends and new ways that we can work as a team or with our clients.
• Work alongside the SEO and PPC teams to create strategy and performance reviews to present to clients in quarterly business reviews.