Content Marketing Executive

This is a great opportunity for a content creator and skilful writer to join a team as the go-to person for content creation. Whilst day-to-day activities will depend on the needs of the business, it will be a results-based and collaborative role requiring creative commercial writing and technical marketing skills. The ideal person would show high levels of creativity and someone who can actively contribute fresh and unique ideas for marketing campaigns and advertising and help us formulate an approach to stand us apart from our competitors. Duties Create blog posts and articles on the company's website and social media pages as well as Proofreading and peer-reviewing copy produced by the rest of the team. Develop case studies/customer stories - Liaise with customers and other organisations/people in developing case studies and guest post content. Plan and manage marketing campaigns to support the needs of the project and the audience it serves. Assist the Marketing Manager in preparing coherent marketing campaign reports using data analytics tools. Write press releases on business achievements, new product releases and noteworthy business news. Editorial writing for industry publications, and partner websites. Organise company-own events and attend industry events. Liaising with printers, photographers, and other relevant organisations in creating event materials. Management of the company's social media pages daily - liaise with other team members such as the Sales team, Customer Care team and Procurement team in gathering ideas for social media content. Experience in social media management platforms, i.e., Loomly (preferable), experience in Canvas preferable; experience in Adobe Creative Suite Monitor selected competitor websites and social media activities Writing, designing, and producing compelling email content for lead-generating & communication of important & critical updates. Curating, and sending regular newsletters and ad hoc email campaigns. Management of marketing database and email distribution (email automation, tracking, nurturing). Skills and Knowledge Demonstrate impeccable writing and editorial skills with an outstanding command of the English language. Have an aptitude to write clear content on technical topics and an understanding of SEO guidelines. Be a confident communicator who is not afraid to ask questions to develop a deeper understanding of the topics you are writing about You will have experience in creating optimized content to contribute to increased web traffic and conversions. You will also be technically minded with a good grasp of IT software, in particular Microsoft and Photoshop packages. This role would suit someone with previous experience as a content writer, copywriter, Marketing Executive