Content Marketing Manager

GREEN TOURISM, a world leading sustainability certification company, are expanding internal capacity to meet the growth plans of the business and are looking for an experienced Content Marketing Manager. If you love creating high-quality and engaging content and drive business success with it, we want you on our team!

As our Content Marketing Manager, you will be responsible and accountable for ensuring our brand portfolio remains consistently visible and leading the discussion on sustainability in the sectors we operate within. Operating across the UK and internationally for over 27 years we have over 2,900 businesses already certified to our sustainability standards, and we provide consultancy for destinations, public sector, national agencies, and a diversity of other clients.

Key Responsibilities:

• Develop and manage compelling, creative and on brand content for all our marketing channels including, website, e-marketing, social media, presentations, video, newsletters and print
• Support the Client Services team to grow our new prospect pipeline for individual, group, destination and other client enquiries
• Manage the design, content and delivery of regular client facing e-shots, newsletters and surveys
• Manage feedback from website/blog/social media engagement/e-shots
• Manage website content
• Monitor website traffic and adapt content and layout based on feedback, analytics and testing
• Manage and draw insights from our relevant data for past, existing and potential clients, and stakeholders
• Develop best practise guidelines for our clients to use our brand/our content and how we in turn use their content to advantage
• Promote consistent brand identity to ensure all our audiences are clear on our business model, our deliverables, and our objectives
• Support with the co-ordination of designated client projects, which often have strong marketing or communication focus

Person Specification

• Knowledge and experience of content management and email marketing systems
• Strong attention to detail, excellent organisational skills and can display experience in planning and executing marketing collateral in a timely and methodical way
• Strong digital copywriting, design and tech skills to deliver to the objectives of regular e-shots, newsletters and blogs
• Ability to collaborate and work with our external PR and design team
• Self-motivated and have excellent skills in nurturing and developing relationships with senior management and clients
• Seeks and enjoys responsibility and autonomy, while being mindful of effective and transparent reporting
• Strong communicator – confident in working with multi stakeholders
• Has recent experience in working in a B2B environment, preferably with an understanding of tourism and hospitality sector
• Interest in sustainability and environmental issues is extremely desirable
• Comfortable working within a team in a remote / home working situation with reliable and high-quality broadband service and space for a home office*

* All IT, home office equipment will be provided.

Job Types: Full-time, Permanent

Pay: £40,000.00-£45,000.00 per year

Benefits:

• Company pension
• Flexitime
• Work from home

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Perth, PH1 5NW

Application deadline: 31/05/2024
Reference ID: Green Tourism