Content Marketing Manager

Summary

***Internal Applications Only, Please***

The Innovation and Digital Team is growing and it's an exciting time to join us on our journey. The Content Marketing Team is evolving to support our ambitions for our website and personalisation. This role will build, develop and lead a team of Content Designers to develop the web content needed to deliver engaging and relevant Marketing and Communications campaigns along with the day-to-day content maintenance needed to ensure our website remains up-to-date and easy for our audiences to use. We operate a devolved publishing model and this role will focus on national content.

We are currently undertaking our pay review process and it is likely that this salary will be increased from 1st April 2024.

What it's like to work here

We are an inclusive team where people are valued for their individual differences and contributions. We have a flexible approach to working patterns which meet the needs of you, the team and the organisation (including but not limited to part-time, job share or condensed hours). We are a hybrid team and your official place of work would be our head office in Swindon.

What you'll be doing

You'll be joining us at the beginning of our transition to new ways of working, so you'll need to be comfortable with creating clarity out of ambiguity. You'll be working collaboratively to deliver with a wide network of stakeholder at all levels and across many areas of the organisation. You'll be instrumental in shaping our approach to Content Marketing and ways of working both inside and outside of the team. You'll be a confident line manager able to build and develop a high-performing team. You'll be a subject matter expert in website content and SEO, able to develop best practice in the team and wider organisation. You'll actively work to create an inclusive culture.

Who we're looking for You can view the full role profile for this role in the document attached. You don't need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what is possible in this role. For this position we’re looking for someone who has:

• You’ll be leading on how we support our marketing and comms activities on the web in creative and engaging ways. 
• You’ll be a subject matter expert on web content and SEO. 
• You’ll work closely with a wide range of stakeholders across the organisation at all levels, so you’ll need to be able to build effective relationships and be able to influence. 
• You’ll be instrumental in shaping our approach and ways of working so you’ll need to be comfortable creating clarity out of ambiguity. 
• You’ll be able to think strategically as well as tactically, able to translate ideas into tangible plans. 
• You’ll be building and developing a team, so you’ll need to be a confident and capable line manager and leader.

The package

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

• Substantial pension scheme of up to 10% basic salary

• Free entry to National Trust places for you, a guest and your children (under 18)

• Tax-free childcare scheme

• Rental deposit loan scheme

• Season ticket loan

• Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

• Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

• Flexible working whenever possible

• Employee assistance programme

• Free parking at most Trust places

• Independent financial advice

Click here to find out more about the benefits we offer to support you.