Copywriting Lead

Fantastic opportunity! - Copywriting Lead position available

A professional membership body offering a variety of products and services designed to promote quality awareness and enhance capabilities in various industries are looking to appoint their next Copywriting Lead.

Operating under two distinct brands, the organisation boasts a professional membership of over 10,000 individuals and certifies more than 10,000 professionals worldwide.

This is a great opportunity for someone who would like to work for an organisation who value continuous professional development not only to their external members but also to their employees.

Role overview

The Copywriting Lead will work with the Head of Marketing to develop brand and positioning strategies that ensure relevance and drive engagement. Generating innovative, creative, and compelling content that helps the organisation connect with its global audiences, will be central to the role.

By working closely with colleagues to produce multi-channel content, and build marketing projects and campaigns, the Copywriting Lead will contribute to achieving key strategic objectives. This includes recruiting new and retaining existing members, raising the profile of the organisation and the quality profession, and attracting delegates to events and training courses that complement the membership offer.

Main areas of responsibility

• Content Strategy Development: Develop and implement comprehensive content marketing strategies aligned with business objectives and target audience.

• Content Creation: Generate engaging and high-quality written and visual content for diverse channels, including blogs, social media, and email campaigns.

• Cross-Functional Collaboration: Collaborate with various teams such as marketing, design, and product to gather information and insights for effective content creation.

• Performance Analysis: Analyse and report on the performance of content marketing efforts, utilising metrics to make data-driven decisions and optimisations.

• Trend Monitoring: Stay informed about industry trends and incorporate relevant topics into content plans to maintain relevance and competitiveness.

• Content Management: Manage and update content on different platforms, ensuring consistency with brand guidelines and maintaining a cohesive brand voice.

• Quality Assurance: Ensure all content meets high standards of quality, accuracy, and adherence to British English spelling and grammar.

Skills and Qualifications

• Content Marketing Experience: Demonstrated experience in planning and executing successful content marketing strategies, ideally within a similar industry or role.

• Digital Marketing Knowledge: Strong understanding of digital marketing principles, including SEO, social media, and email marketing, to effectively drive online engagement.

• Content Creation Skills: Proficiency in creating compelling written and visual content across various formats, such as blog posts, articles, infographics, and videos.

• Cross-Functional Collaboration: Ability to collaborate effectively with cross-functional teams to gather insights and information for content creation, ensuring alignment with overall marketing goals.

• Analytics and Reporting: Experience in analysing content performance metrics using tools like Google Analytics and using insights to optimize and improve content strategies.

• Platform Proficiency: Familiarity with content management systems (CMS) and social media platforms for publishing and managing content effectively.

• Attention to Detail: Strong written and verbal communication skills with a keen eye for British English spelling and grammar, ensuring consistency and professionalism in all content produced.

What they can offer you

• Generous Pension Scheme: The organisation contributes 4% of qualifying earnings initially, increasing to match employee contributions up to 10% after one year.

• Comprehensive Wellbeing Support: Access to an employee assistance programme offering mental health support, remote GP appointments, lifestyle coaching, physiotherapy, and more.

• Flexible Working Policy: A 35-hour standard working week with flexibility in working hours and arrangements, promoting a healthy work-life balance.

• Learning and Development Opportunities: Encouragement and budget for continual professional development, including training sessions and Lunch & Learns.

• Social Engagement: Social events, offering a chance to participate in activities funded by the organisation.

• Commitment to Excellence: An open, friendly culture dedicated to doing an excellent job for the quality profession, fostering a positive and supportive work environment

How to apply: Please provide an up-to-date CV and portfolio or examples of your copywriting work

Interview process: This will be a 2-stage interview process with the 1^st involving competency-based questions and the 2^nd a potential presentation followed by some additional interview questions.

We look forward to hearing from you.

We want you to have every opportunity to demonstrate your skills, ability and potential; please contact us if you require any assistance or adjustment so that we can help with making the application process work for you.