CRM Data & Integration Manager

Vacancy Information

We have a fantastic opportunity to join the CRM Team at Greggs as CRM Data & Integration Manager on a 12-month fixed term contract. 

You will play a key role in the CRM Team – coordinating and implementing day-to-day integrations of our CRM and data systems, supporting the development of new features, building customer journeys and advising and delivering our automations strategy incl. new journeys across new channels.

We can offer you:

• 25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day

• Management Bonus Scheme which is worth up to 12.5% of your salary

• Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year

• Private Medical Insurance which is free for you and subsidised for your dependants

• Permanent Health Insurance which is a replacement income scheme

• You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages

• Defined contribution management pension scheme

• Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary

• Colleague discount, up to 50% off our own-produced products

• Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits

• Career progression and learning and development

• Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing

• Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers

• Cycle to Work scheme

• A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge

• Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another

What you'll do

• You’ll coordinate and implement day-to-day integrations of our CRM and data systems.
• You’ll work closely with our development teams to drive forward enhancements and prioritise new functionality, supporting the CRM Product Owner in writing detailed user stories to ensure requirements are met.
• You’ll lead on testing new functionality and channels within the team.
• You’ll lead on data management and integration within the team.
• You’ll work closely with our CRM Automations Support Manager to develop the strategy to improve our existing customer journeys as well as implementing new ones, utilising new capabilities and new channels.
• You’ll work closely with our CRM Analytics Support Manager to ensure data informs and underpins everything we do.
• You’ll ensure we deliver comms across multiple channels for a fully integrated digital experience – and drive forward testing both within automations and across channels including email, push notifications, SMS, app and social, as this will be key to how you help us continually improve.
• You’ll develop a strategy for first party data collection.

About you

• Working within a CRM team, you will have proven strategic and technical experience in delivering new integrations, new channels and automated customer journeys that deliver results.
• Have experience in delivering comms across several channels including email, push notifications, SMS and in-app inbox.
• Experience working in a dynamic CRM Team, ideally in a customer facing FMCG business.
• Experience working with one or more of the latest CEP platforms such as Emarsys, Salesforce, Braze & Selligent.
• You’ll be familiar with agile methodologies and ways of working.
• You’ll have a clear presenting style and be comfortable presenting to all levels of seniority.

About Greggs

Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us!   We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.