Crm & Database Manager

CRM & Database Manager

• £35,000 - £37,000
• Southampton
• Permanent
• 08:30 – 17:30 (Mon – Fri)
• Excellent Benefits package

Working with an established client Key Recruitment are resourcing for a CRM and Database Manager to interpret data for analysis on effective and progressive change, through reports from marketing campaigns and customer feedback.  Working as part of a wider team the successful candidate will have experience in manging teams with a positive mindset to lead and inspire be able to adapt and work to tight deadlines and react positively to market change.

Key Responsibilities: 

• Manage and maintain the health of the customer database, ensuring that critical information is complete and up to date.
• Implement data hygiene best practices to enhance data quality and integrity.
• Regularly audit and clean the database to address duplicate or outdated records.
• Work closely with teams across the business to ensure that data input and management processes are clear and adhered to.
• Ownership of Digital Marketing platform and integration of other data sources.
• Generate insightful reports and analysis to measure the health of the database.
• Report on the success of database marketing campaigns and customer journey communications.
• Analysis of recipient behaviour and responses to maximise success of future campaigns.
• Work with Brand Marketing Managers to create relevant and effective targeted campaigns based on customer data.
• Ensure total compliance with GDPR and data protection best practices within a highly regulated environment including Subject Access Requests with appro escalated/handled appropriately and effectively.
• Lead and manage a team of CRM Executives. Ensure that the responsibilities of each individual are carried out in an effective and time efficient manner.
• Maintain and revise processes and procedures to ensure consistency, accuracy, accountability, and control of CRM activities.
• Conduct regular reporting/presentations to your teams, senior management, peers etc based on results, activities, focus areas and proposals.

Essential:

• Experience of managing and developing people and their performance.
• Excellent communication and interpersonal skills
• Previous automotive experience in a similar role.
• Experience with Dealer Management Systems, especially Keyloop/CDK.

If this role is of interest or you would wish to find out further information regarding this role please don’t hesitate to contact Nina on or alternatively email